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Information
| Unit | INSTITUTE OF NATURAL AND APPLIED SCIENCES |
| INDUSTRIAL ENGINEERING (MASTER) (WITH THESIS) | |
| Code | EM536 |
| Name | Marketing Communication and Sales Management |
| Term | 2019-2020 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi MEVHİBE OYA ÇETİK |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
It is aimed to inform students about the concepts of communication and marketing communications, integrated marketing communication, promotion mix, advertising, public relations and publicity, personal selling, product and packaging, distribution, price, contact size, brand management and brand positioning
Course Content
The concept of communication, marketing communication, the basic elements of the marketing mix, and integrated marketing communications will be discussed.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learns basic communication model |
| LO02 | Learns the importance of marketing communications |
| LO03 | Learns basic concepts of marketing communication. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Understands, interprets and applies knowledge in his/her field domain both in-depth and in-breadth by doing scientific research in industrial engineering. | 1 |
| PLO02 | - | Acquires comprehensive knowledge about methods and tools of industrial engineering and their limitations. | 1 |
| PLO03 | - | Designs and performs analytical modeling and experimental research and analyze/solves complex matters emerged in this process. | 1 |
| PLO04 | - | Completes and applies the knowledge by using scarce and limited resources in a scientific way and integrates the knowledge into various disciplines. | 2 |
| PLO05 | - | Keeps up with the recent changes and applications in the field of Industrial Engineering and examines and learns these innovations when necessary. | 1 |
| PLO06 | - | Has the ability to propose new and/or original ideas and methods, develops innovative solutions for designing systems, components or processes. | 0 |
| PLO07 | - | Designs Industrial Engineering problems, develops innovative methods to solve the problems and applies them. | 0 |
| PLO08 | - | Works in multi-disciplinary teams and takes a leading role and responsibility. | 1 |
| PLO09 | - | Identifies, gathers and uses necessary information and data. | 3 |
| PLO10 | - | Follows, studies and learns new and developing applications of industrial engineering. | 3 |
| PLO11 | - | Uses a foreign language in verbal and written communication at least B2 level of European Language Portfolio. | 4 |
| PLO12 | - | Presents his/her research findings systematically and clearly in oral and written forms in national and international platforms. | 3 |
| PLO13 | - | Understands social and environmental implications of engineering practice. | 1 |
| PLO14 | - | Considers social, scientific and ethical values in the process of data collection, interpretation and announcement of the findings. | 3 |
| PLO15 | - | Works in multi-disciplinary teams, take a leading role and responsibility and develop solutions for complex problems. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The communication concept | Reading related references | |
| 2 | Basic communication model | Reading related references | |
| 3 | Basic communication model | Reading related references | |
| 4 | Marketing communication | Research | |
| 5 | Marketing communication | Research | |
| 6 | Basic marketing principles | Reading related references | |
| 7 | Basic marketing principles | Reading related references | |
| 8 | Mid-Term Exam | Exam preparation | |
| 9 | New concepts | Research | |
| 10 | New concepts | Research | |
| 11 | Customer relation management | Reading related references | |
| 12 | Customer relation management | Research | |
| 13 | Application | Research | |
| 14 | Application | Research | |
| 15 | Application | Research | |
| 16 | Term Exams | Exam preparation | |
| 17 | Term Exams | Exam preparation |