TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF NATURAL AND APPLIED SCIENCES |
| AGRICULTURAL ECONOMICS (PhD) | |
| Code | TE515 |
| Name | Agricultural Marketing Researches |
| Term | 2019-2020 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. ÖMER FARUK EMEKSİZ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The student learns the basic knowledge and concepts about marketing research, the necessary knowledge and skills for the application.
Course Content
Marketing research topics and content, marketing research techniques, information in a marketing research, marketing strategy (market segmentation, marketing mix, etc.) and marketing organizations are examined.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Gaining basic knowledge and concepts about marketing research |
| LO02 | Learning the types of marketing research and the processes related to them and gaining the ability to apply them |
| LO03 | To learn about marketing research applications |
| LO04 | To learn about foreign market research |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Able to further develop and deepen knowledge acquired based on the undergradute level proficiencies in the fields of farm management and agricultural policy | 4 |
| PLO02 | - | Able to comprehend interactions among related disciplines and field of agricultural economics | 5 |
| PLO03 | - | Able to use theoretical and practical knowledge of agricultural economics in their specialization area | 5 |
| PLO04 | - | Able to prepare reports on developments in national economy and agricultural sector; able to critically evaluate historical and actual developments in agriculture and economy; able to observe and interpret economics related publications | 4 |
| PLO05 | - | Able to use software widely used in agricultural economics | 0 |
| PLO06 | - | Able to combine data of actual developments with his knowledge, data and findings obtained in various disciplines and interpret them while supporting them with qualitative and quantitative data and also forming new knowledge through synthesis | 4 |
| PLO07 | - | Ability to take the lead in multidisciplinary teams and work in teams | 4 |
| PLO08 | - | Able to critically evaluate specialized knowledge and abilities acquired in agricultural economics and direct his/her own learning process | 4 |
| PLO09 | - | Constantly adapt himself to new scientific developments | 4 |
| PLO10 | - | Able to use acquired and digested agricultural economics knowledge in multidisciplinary studies, able to explain them, to transfer them to others, able to examine conclusions critically | 4 |
| PLO11 | - | Able to transfer research results using verbal, written and visual tools | 4 |
| PLO12 | - | Able to collect data according to scientific methods in order to solve economic problems, able to supervise and interprete data collected while taking into consideration social, scientific and ethical values | 5 |
| PLO13 | - | Able to develop analytical approaches in order to solve complicated problems that cannot be forecast beforehand in applications of agricultural economics and policy; able to design research process; able to produce solutions by taking on responsibility and to evaluate and justify solutions | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Content, importance and benefits of marketing research | Course notes and related parts of the sources | |
| 2 | Data collection methods in marketing research | Course notes and related parts of the sources | |
| 3 | Analysis and interpretation of data | Course notes and related parts of the sources | |
| 4 | Data analysis and interpretation (continued) | Course notes and related parts of the sources | |
| 5 | Foreign market research | Course notes and related parts of the sources | |
| 6 | External market research (continued) | Course notes and related parts of the sources | |
| 7 | Examination of sample marketing research applications | Course notes and related parts of the sources | |
| 8 | Mid-Term Exam | Course notes and related parts of the sources | |
| 9 | Examination of sample marketing research applications (continued) | Course notes and related parts of the sources | |
| 10 | Examination of sample marketing research applications (continued) | Course notes and related parts of the sources | |
| 11 | Examination of sample marketing research applications (continued) | Course notes and related parts of the sources | |
| 12 | Different marketing research applications (continued) | Course notes and related parts of the sources | |
| 13 | Different marketing research applications | Course notes and related parts of the sources | |
| 14 | Different marketing research applications (continued) | Course notes and related parts of the sources | |
| 15 | (continued) | Course notes and related parts of the sources | |
| 16 | Term Exams | Course notes and related parts of the sources | |
| 17 | Term Exams | Course notes and related parts of the sources |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||