TÜRKÇE
ENGLISH
Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | RTV222 |
| Name | Television Advertising |
| Term | 2019-2020 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3.5 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. BERİN YOCA |
| Course Instructor |
Öğr. Gör. Dr. BERİN YOCA
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
With this course students; advertorials take related qualifications.Advertisign design, develop effective creative advertising and advertising production skills.
Course Content
Definition of advertising, advertising of properties, products and services, preliminary research, to decide on the type and format of advertisement, advertising ideas, advertising film shooting preparation, advertising shoot, make advertising fiction.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the place, functions and types of advertisements in marketing communication. |
| LO02 | Defines the basic concepts related to the operation of advertising, basic concepts in theory and models. |
| LO03 | Defines the roles and functions of advertising agencies, types of agencies, and the units that make up the advertising agency. |
| LO04 | Explain the concepts of consumer and customer, and the factors that will affect the consumer decision-making process in advertising. |
| LO05 | It sets the advertising objectives and explains the message strategy of the advertisement. |
| LO06 | Defines the characteristics and types of television advertisements. |
| LO07 | Explains the production stages of television advertisement. |
| LO08 | The student develops their own advertising idea. |
| LO09 | Makes the necessary research and situation analysis for the commercial film. |
| LO10 | Writes advertisement text to be broadcast on television. |
| LO11 | Prepares advertisement storyboard. |
| LO12 | Makes a shooting plan in accordance with the television commercial. |
| LO13 | They shoot TV commercials. |
| LO14 | It uses editing techniques specific to television advertising. |
| LO15 | Makes the presentation of the advertisement design. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Advertising definitions, types, functions and roles of the parties advertising | Searching | |
| 2 | The basic concepts related to the functioning of the advertising, theories and models | Searching | |
| 3 | Advertising Agencies, types, units constituting the advertising agency, advertising-related institutions | Searching | |
| 4 | Advertising and consumer behavior | Searching | |
| 5 | Advertising planning process | Searching | |
| 6 | The importance of television and television advertising in mass media | Searching | |
| 7 | Production stage of television advertising | Searching | |
| 8 | Mid-Term Exam | Searching | |
| 9 | Advertising project presentation | Searching | |
| 10 | Scenario studies and assessments on samples | Searching | |
| 11 | Advertising text and screenplay | Searching | |
| 12 | Storyboard | Searching | |
| 13 | Shooting plan | Searching | |
| 14 | Advertising shooting | Searching | |
| 15 | Make Advertising fiction | Searching | |
| 16 | Term Exams | Searching | |
| 17 | Term Exams | Searching |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 108 | ||
| Total Workload / 25 (h) | 4,32 | ||
| ECTS | 4 ECTS | ||