TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
| BUSINESS ADMINISTRATION PR. (ENGLISH) | |
| Code | BUSS404 |
| Name | Consumer Behaviour |
| Term | 2020-2021 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | İngilizce |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
| Course Instructor |
Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course focuses on classical, conceptual and popular issues dealing with consumer behavior. The main aim of the course is to develop in each of student the knowledge of consumer behavior in the light of modern and post-modern marketing thought. Furthermore, it is planned that, students will be informed about the consumer behavior and its vital place in marketing decisions.
Course Content
This course consists of the subjects of consumer decision process, internal and external factors of this process.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain and analyze the task of marketing and marketing management from a behavioral perspective. |
| LO02 | Identify the major functions of the marketing task and their relationship with consumer behavior |
| LO03 | Analyses the marketing and consumer behavior problems that are vital for organizations. |
| LO04 | Relates the effects of psychological, sociocultural and external factors on consumer buying process. |
| LO05 | Conduct a basic level consumer/market analyse |
| LO06 | Apply consumer focused marketing segmentation |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | List and define the concepts of business management, and explain their relation to each other | 4 |
| PLO02 | - | List and define the fundamental conceptual models, numerical and statistical techniques of business administartion; identify their advantages and disadvantages | 1 |
| PLO03 | - | List and define the relationship between the basic concepts of economy and business management; indicates strong and weak sides of each method. | 1 |
| PLO04 | - | Explain how to create the fundamental conceptual models, and how to apply numerical and statistical techniques that are used in business administration | 0 |
| PLO05 | - | Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. | 4 |
| PLO06 | - | Follow the basic steps of business management methods and apply them | 4 |
| PLO07 | - | Determine appropriate methods to solve business problems | 5 |
| PLO08 | - | Evaluate the results that are obtained from applications of business management methods. | 5 |
| PLO09 | - | Use basic numerical and statistical softwares. | 1 |
| PLO10 | - | Use basic enterprise resource planning (ERP) softwares | 0 |
| PLO11 | - | Take initiative individually or/and as a member of a team, lead and work effectively | 5 |
| PLO12 | - | Follow the latest developments in the field, and sustain personal and professional development with the awareness of the necessity of lifelong learning | 4 |
| PLO13 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field | 4 |
| PLO14 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field | 4 |
| PLO15 | - | Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context | 5 |
| PLO16 | - | Perceive and interpret feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral form | 5 |
| PLO17 | - | Question traditional approaches, methods and implementations; develop and implement alternative methods when required | 5 |
| PLO18 | - | Recognize and apply social, scientific and professional ethical values. | 4 |
| PLO19 | - | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. | 3 |
| PLO20 | - | Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affect the activities of businesses and interpret their impact on businesses. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Modern Marketing Management | Reading related chapter | |
| 2 | Marketing Thought | Reading related chapter | |
| 3 | Marketing Thought | Reading related chapter | |
| 4 | Consumer Behavior Models | Reading related chapter | |
| 5 | General Model of Consumer Behavior | Reading related chapter | |
| 6 | Psychological Influences-Perception and Learning | Reading related chapter | |
| 7 | Psychological Influences- Motivation and Involvement | Reading related chapter | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Psychological Influences- Attitudes | Reading related chapter | |
| 10 | Psychological Influences - Personality and Life Styles | Reading related chapter | |
| 11 | Sociocultural Influences- Personal Influence and Reference Groups | Reading related chapter | |
| 12 | Sociocultural Influences-Family and Social Class | Reading related chapter | |
| 13 | Sociocultural Influences - Culture and Subculture | Reading related chapter | |
| 14 | Consumer Purchase Decision Process | Reading related chapter | |
| 15 | Post-Modern Consumer, Presentations of Projects | Reading related chapter | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||