TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
| ECONOMICS PR. | |
| Code | ISLZ102 |
| Name | Introduction to Business Administration II |
| Term | 2020-2021 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Prof. Dr. AZMİ YALÇIN |
| Course Instructor |
Prof. Dr. AZMİ YALÇIN
(Bahar)
(A Group)
(Ins. in Charge)
Doç. Dr. MUSA ŞANAL (Bahar) (B Group) (Ins. in Charge) |
Course Goal / Objective
This course aims to provide basic concepts of business functions to students
Course Content
Marketing Management, Product and Pricing, Distribution, Promotion, Accounting, Financial Management, Money and Banking, Capital Markets, Risk Management, Public Relations, Information Systems, Decision Technics
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the concepts of marketing, strategic marketing and marketing research |
| LO02 | Explain product, product types, product life cycle and pricing |
| LO03 | Define the concepts of Distribution and promotion |
| LO04 | Explain the concepts of accounting and basic accounting equation |
| LO05 | Explain the concepts of financial management and apply basic financial ratios |
| LO06 | Explain the concept of money and banking systems |
| LO07 | Define the concepts of capital markets, stocks and bonds |
| LO08 | Define the concepts of risk management, insurance and public relations |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Explain the importance of demand and supply in economy science and the well-running conditions of the market economy | 1 |
| PLO01 | - | Explain the importance of demand and supply in economy science and the well-running conditions of the market economy | 5 |
| PLO02 | - | Define the role of pricing within the event advantage of the market economy. | 0 |
| PLO02 | - | Define the role of pricing within the event advantage of the market economy. | 5 |
| PLO03 | - | Define the role of the state in economy, money and financial policies, the central bank and the structure of the market. | 0 |
| PLO03 | - | Define the role of the state in economy, money and financial policies, the central bank and the structure of the market. | 5 |
| PLO04 | - | Perceive the costs and benefits arising from the global economy | 0 |
| PLO04 | - | Perceive the costs and benefits arising from the global economy | 2 |
| PLO05 | - | Produce numerical and policy options when confronted with problems. | 0 |
| PLO05 | - | Produce numerical and policy options when confronted with problems. | 2 |
| PLO06 | - | Use quantitative and qualitative techniques of model building, decoding and interpretation. | 5 |
| PLO06 | - | Use quantitative and qualitative techniques of model building, decoding and interpretation. | 0 |
| PLO07 | - | Use the theory of economics in the analysis of economic events. | 0 |
| PLO07 | - | Use the theory of economics in the analysis of economic events. | 4 |
| PLO08 | - | Use computer programs, do synthesis and present prepared data efficiently. | 0 |
| PLO08 | - | Use computer programs, do synthesis and present prepared data efficiently. | 2 |
| PLO09 | - | Apply the methods of economic analysis. | 0 |
| PLO09 | - | Apply the methods of economic analysis. | 2 |
| PLO10 | - | Analyze at conceptual level and acquires ability in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems | 5 |
| PLO10 | - | Analyze at conceptual level and acquires ability in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems | 3 |
| PLO11 | - | Take responsibility individually and / or in a team, take leadership and work effectively. | 5 |
| PLO11 | - | Take responsibility individually and / or in a team, take leadership and work effectively. | 4 |
| PLO12 | - | Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself.. | 5 |
| PLO12 | - | Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself.. | 5 |
| PLO13 | - | Use of different sources about an unfamiliar field within academic principles, synthesize gained data and presents effectively. | 5 |
| PLO13 | - | Use of different sources about an unfamiliar field within academic principles, synthesize gained data and presents effectively. | 5 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements of academic and work life. | 4 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements of academic and work life. | 4 |
| PLO15 | - | Understand and interpret related people´s feelings, thoughts, and behaviours correctly; expresse him-/herself accurately in written and oral language. | 4 |
| PLO15 | - | Understand and interpret related people´s feelings, thoughts, and behaviours correctly; expresse him-/herself accurately in written and oral language. | 4 |
| PLO16 | - | Question traditional attitudes, applications and methods, develop and apply new methods when needed. | 5 |
| PLO16 | - | Question traditional attitudes, applications and methods, develop and apply new methods when needed. | 3 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 5 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing Management | Temel İşletmecilik Bilgisi Kitabı (p. 249-262) | |
| 2 | Marketing Management | Temel İşletmecilik Bilgisi Kitabı (p. 262-286) | |
| 3 | Product and Pricing | Temel İşletmecilik Bilgisi Kitabı (p. 287-296) | |
| 4 | Product and Pricing | Temel İşletmecilik Bilgisi Kitabı (p. 296-310) | |
| 5 | Distribution | Temel İşletmecilik Bilgisi Kitabı (p. 311-322) | |
| 6 | Promotion | Temel İşletmecilik Bilgisi Kitabı (p. 323-344) | |
| 7 | Accounting | Temel İşletmecilik Bilgisi Kitabı (p. 345-360) | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Financial Management | Temel İşletmecilik Bilgisi Kitabı (p. 361-377) | |
| 10 | Financial Management | Temel İşletmecilik Bilgisi Kitabı (p. 377-396) | |
| 11 | Money and Banking | Temel İşletmecilik Bilgisi Kitabı (p. 377-396) | |
| 12 | Capital Markets | Temel İşletmecilik Bilgisi Kitabı (p. 398-415) | |
| 13 | Risk Management and Public Relations | Temel İşletmecilik Bilgisi Kitabı (p. 429-446) | |
| 14 | Information Systems and Decision Technics | Temel İşletmecilik Bilgisi Kitabı (p. 457-486) | |
| 15 | Projects presentations | Preparings of projects | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||