TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
| ECONOMICS PR. | |
| Code | ISLS301 |
| Name | Marketing |
| Term | 2020-2021 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
| Course Instructor |
Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to develop students knowledge and abilities about marketing and guide them for making right decisions by evaluating faced marketing opportunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, marketing environment, consumer bahavior and buying decision, industrial markets, market targeting and segmentation, product, price, distribution and promotion.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan. |
| LO02 | Explain the fundamentals of marketing research. |
| LO03 | Describe the factors that affect consumer behavior, decision mechanisms and buying decisions. |
| LO04 | Recognize specifications of industrial markets and industrial buying behavior. |
| LO05 | State fundamentals and steps of effective market segmentation. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Explain the importance of demand and supply in economy science and the well-running conditions of the market economy | 0 |
| PLO01 | - | Explain the importance of demand and supply in economy science and the well-running conditions of the market economy | 3 |
| PLO02 | - | Define the role of pricing within the event advantage of the market economy. | 3 |
| PLO02 | - | Define the role of pricing within the event advantage of the market economy. | 0 |
| PLO03 | - | Define the role of the state in economy, money and financial policies, the central bank and the structure of the market. | 2 |
| PLO03 | - | Define the role of the state in economy, money and financial policies, the central bank and the structure of the market. | 0 |
| PLO04 | - | Perceive the costs and benefits arising from the global economy | 4 |
| PLO04 | - | Perceive the costs and benefits arising from the global economy | 0 |
| PLO05 | - | Produce numerical and policy options when confronted with problems. | 5 |
| PLO05 | - | Produce numerical and policy options when confronted with problems. | 4 |
| PLO06 | - | Use quantitative and qualitative techniques of model building, decoding and interpretation. | 5 |
| PLO06 | - | Use quantitative and qualitative techniques of model building, decoding and interpretation. | 4 |
| PLO07 | - | Use the theory of economics in the analysis of economic events. | 3 |
| PLO07 | - | Use the theory of economics in the analysis of economic events. | 4 |
| PLO08 | - | Use computer programs, do synthesis and present prepared data efficiently. | 5 |
| PLO08 | - | Use computer programs, do synthesis and present prepared data efficiently. | 4 |
| PLO09 | - | Apply the methods of economic analysis. | 0 |
| PLO09 | - | Apply the methods of economic analysis. | 3 |
| PLO10 | - | Analyze at conceptual level and acquires ability in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems | 4 |
| PLO10 | - | Analyze at conceptual level and acquires ability in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems | 4 |
| PLO11 | - | Take responsibility individually and / or in a team, take leadership and work effectively. | 4 |
| PLO11 | - | Take responsibility individually and / or in a team, take leadership and work effectively. | 5 |
| PLO12 | - | Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself.. | 5 |
| PLO12 | - | Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself.. | 0 |
| PLO13 | - | Use of different sources about an unfamiliar field within academic principles, synthesize gained data and presents effectively. | 0 |
| PLO13 | - | Use of different sources about an unfamiliar field within academic principles, synthesize gained data and presents effectively. | 5 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements of academic and work life. | 4 |
| PLO15 | - | Understand and interpret related people´s feelings, thoughts, and behaviours correctly; expresse him-/herself accurately in written and oral language. | 4 |
| PLO16 | - | Question traditional attitudes, applications and methods, develop and apply new methods when needed. | 4 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Definition and Evolution of Marketing | Reading related chapters | |
| 2 | Strategic Marketing | Reading related chapters | |
| 3 | Marketing Environment | Reading related chapters | |
| 4 | Marketing Research | Reading related chapters | |
| 5 | Consumer Behavior | Reading related chapters | |
| 6 | Industrial Markets and Buying | Reading related chapters | |
| 7 | Market Targeting and Segmentation | Reading related chapters | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Product | Reading related chapters | |
| 10 | Services Marketing And Non-profit Organizations Marketing | Reading related chapters | |
| 11 | Marketing Channels and Distribution | Reading related chapters | |
| 12 | Promotion | Reading related chapters | |
| 13 | Pricing | Reading related chapters | |
| 14 | Online Marketing | Reading related chapters | |
| 15 | Global Marketing | Reading related chapters | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Homework | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 4 | 56 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 1 | 1 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 14 | 14 |
| Final Exam | 1 | 14 | 14 |
| Total Workload (Hour) | 127 | ||
| Total Workload / 25 (h) | 5,08 | ||
| ECTS | 5 ECTS | ||