TÜRKÇE
ENGLISH
Information
| Unit | |
| Code | SD0029 |
| Name | Cinema and Public Relations |
| Term | 2020-2021 Academic Year |
| Term | Fall |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Label | NFE Non-Field Elective Courses (University) UCC University Common Course |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ENGİN ÇELEBİ |
| Course Instructor |
Doç. Dr. ENGİN ÇELEBİ
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
It is aimed to teach evaluation and analysis of films in terms of advertising and public relations practices.
Course Content
It includes the examination of films as an advertising and public relations tool.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | It evaluates the impact of movies.on Public Relations practices. |
| LO02 | It evaluates the social effects of films. |
| LO03 | Interpretations from a specific perspective in the field of local, national and international films. |
| LO04 | It can reveal hidden messages in films. |
| LO05 | Describes the changes and transformations that films have experienced in the process of day to day. |
| LO06 | Learn films and advertising relationship. |
| LO07 | Evaluates films in ideological terms. |
| LO08 | Gain the ability to think rationally about film messages. |
| LO09 | Approaches film analysis in an interdisciplinary manner. |
| LO10 | Through the films, it is learned how to make a social change. |
| LO11 | Through films, it is learned how cultural imperialism is spreading. |
| LO12 | Scientific films can distinguish them from propaganda films. |
| LO13 | Films can be analyzed from ideological, political and cultural point of view. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Films as an advertising tool. | Watching movies and reading lesson notes | |
| 2 | Films as an public relations tool. | Watching movies and reading lesson notes | |
| 3 | Hidden messages in films. | Watching movies and reading lesson notes | |
| 4 | Socialization through films | Watching movies and reading lesson notes | |
| 5 | Films and Culture Industry | Watching movies and reading lesson notes | |
| 6 | Film watching motivations | Watching movies and reading lesson notes | |
| 7 | Film review (Comedy films) | Watching movies and reading lesson notes | |
| 8 | Mid-Term Exam | Watching movies and reading lesson notes | |
| 9 | Film review (Martial Arts films) | Watching movies and reading lesson notes | |
| 10 | Film review (Family films) | Watching movies and reading lesson notes | |
| 11 | Film review(War films) | Watching movies and reading lesson notes | |
| 12 | Film review (Romantic movies) | Watching movies and reading lesson notes | |
| 13 | Film review(Animated films) | Watching movies and reading lesson notes | |
| 14 | Film review (Historical films) | Watching movies and reading lesson notes | |
| 15 | Film review (Drama films) | Watching movies and reading lesson notes | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Homework | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 2 | 28 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 3 | 3 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||