TÜRKÇE
ENGLISH
Information
| Unit | POZANTI VOCATIONAL SCHOOL |
| TOURISM AND HOTEL OPERATING PR. | |
| Code | TUR124 |
| Name | Public Relations |
| Term | 2020-2021 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 1-1 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 1.5 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. GÖKHAN ÇOLAK |
| Course Instructor |
Öğr. Gör. Dr. GÖKHAN ÇOLAK
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this lecture is to have knowledge about the origins of the science of religion.
Course Content
The main terms and definitions in Public Relations, the campaign process and its steps in public relations, the examples of public relations campaigns, public relations implementations in written/visual and verbal communications, media strategies and relations, press conference/press release/press invitations, product communications and placements, exhibition and fair organizing, in-house PR, reputation management, crisis management, corporate affairs and lobbying activities, global public relations, e-public relations.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Understanding the origins, necessities and functions of the science of public relations. |
| LO02 | To learn concepts related to public relations, plans and practices. |
| LO03 | Studies history and development of Public Relations and its implementations. |
| LO04 | To be informed about the PR practices in written / visual and verbal communication. |
| LO05 | Having knowledge about corporate image management. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Transfering basic knowledge about the concepts, theories and principles of the tourism and hotel management field. | 3 |
| PLO02 | - | Giving information about the professional standards, regulations and practices in the field of tourism and hotel management. | 3 |
| PLO03 | - | Giving information about internal and external environmental factors of the tourism and hotel organizations. | 4 |
| PLO04 | - | Giving information about the service delivery process and procedures in the field of tourism and hotel management. | 4 |
| PLO05 | - | Describing and applying the processes of planning, organizing, executing, coordinating and controlling functions of the tourism and hotel management. | 2 |
| PLO06 | - | Using the field related information in the business environment. | 1 |
| PLO07 | - | Using and recognizing the field related tools, technologies and physical environment. | 0 |
| PLO08 | - | Knowing a foreign language enough for understanding the terms of the international professional terms of tourism sector and for meeting the guest needs. | 0 |
| PLO09 | - | Having the basic computer knowledge as well as the ability to use the software about the information systems used in the hotel and restaurant business | 0 |
| PLO10 | - | Working as a team member and taking responsibility | 3 |
| PLO11 | - | Establishing effective interpersonal and intercultural communication | 3 |
| PLO12 | - | Making the health, safety and risk assessment regularly at the related field. | 0 |
| PLO13 | - | Adhering the ethical values and protecting the natural environment. | 2 |
| PLO14 | - | Being attentive about the hygiene, clothing and personal look | 3 |
| PLO15 | - | Constantly improving the knowledge, skills and competencies of the related field. | 2 |
| PLO16 | - | Having the ability to think critical, produce alternative solutions and obtain information from different sources and also analyze them | 3 |
| PLO17 | - | Having written and oral communication proficiencyBeing able to speak correct and effective,to convey information and ideas in speaking so others will understand,Having the ability to interpret and criticize,Having the high power of persuasion skill | 3 |
| PLO18 | - | Acting in accordance with social, scientific and professional ethical values. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Public Relations. | Related Pages of the Textbook | |
| 2 | An overview to main terms and definitions in Public Relations. | Related Pages of the Textbook | |
| 3 | Historical Development Process of Public Relations. | Related Pages of the Textbook | |
| 4 | Concepts related to the PR; Public Relations and Advertising, Public Relations and Marketing, Public Relations and Publicity, Public Relations and Propaganda. | Related Pages of the Textbook | |
| 5 | Principles of Public Relations. | Related Pages of the Textbook | |
| 6 | Practice Areas of Public Relations. | Related Pages of the Textbook | |
| 7 | Public Relations Process. | Related Pages of the Textbook | |
| 8 | Mid-Term Exam | Mid Term Exam | |
| 9 | Communication and Public Relations. | Related Pages of the Textbook | |
| 10 | Public Relations Tools. | Related Pages of the Textbook | |
| 11 | Media Relations in PR. | Related Pages of the Textbook | |
| 12 | Public Relations Implementations in In-house PR, Corporate Affairs and Lobbying Activities. | Related Pages of the Textbook | |
| 13 | Reputation Management and Crisis Management. | Related Pages of the Textbook | |
| 14 | Global Public Relations Implementations. | Related Pages of the Textbook | |
| 15 | e-PR Implementations. | Related Pages of the Textbook | |
| 16 | Term Exams | Final Exam | |
| 17 | Term Exams | Final Exam |
Assessment (Exam) Methods and Criteria
Current term shares have not yet been determined. Shares of the previous term are shown.
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |