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Information
| Unit | FACULTY OF FINE ARTS |
| GRAPHIC PR. | |
| Code | GRA409 |
| Name | Packaging Design |
| Term | 2020-2021 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 2-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Öğr. Gör. DERVİŞ İLKER GÜL |
| Course Instructor |
Öğr. Gör. DERVİŞ İLKER GÜL
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Packaging is a marketing object to meet the product with consumer, to protect the right storage conditions and provides the sale. A good packaging provides good brand presentation promotion. In this course; material information for the design of packaging, industrial production techniques, brand audience relationship, packaging and processing issues related to marketing strategies, effective and functional packaging designs intended to make the student.
Course Content
Brand awareness and effects of package. Selecting the coreect material. Proper design and marketing strategies. Packaging-consumer relationship
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students learn to use different packaging materials. |
| LO02 | Students learn how to overlap design and material knowledge. |
| LO03 | Students learn how to relate brand and package. |
| LO04 | Analyzing consumer trends, learn to develop the right marketing strategy by designing the right package |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Recognition of the basic elements and principles of art and design. | 2 |
| PLO02 | - | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 4 |
| PLO03 | - | Identification of communication methods, communication elements and mass communication media | 4 |
| PLO04 | - | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 4 |
| PLO05 | - | Using the information of ther field with the practices of other diciplines. | 3 |
| PLO06 | - | Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. | 4 |
| PLO07 | - | Using different materials, paints and technological tools in the process of design. | 2 |
| PLO08 | - | Using research methods, techniques and dialectic to make access to information. | 4 |
| PLO09 | - | Being competent in at least one foreign language to be able to understand and communicate in the field. | 2 |
| PLO10 | - | Operating information and communication technologies effectively, both in learning process and design process. | 3 |
| PLO11 | - | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO12 | - | Ability to work effectively and take responsibility during individual or group work. | 3 |
| PLO13 | - | Using time efficiently with planned, careful and disciplined work. | 5 |
| PLO14 | - | Ability to read, understand and interpret his/her acquirements with a critical perspective. | 1 |
| PLO15 | - | Having the self-confidence and ability of communicating, written, orally and visually. | 1 |
| PLO16 | - | Establishing effective communication with his/her colleagues, employers and persons he/she works with. | 3 |
| PLO17 | - | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 3 |
| PLO18 | - | Being aware of the role and importance of graphic design in social life. | 4 |
| PLO19 | - | Taking responsibility in the use of correct language when designing. | 4 |
| PLO20 | - | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Giving breef about lesson and syllabus. Informing about the sources. | Review of the sample works | |
| 2 | Brand awareness | Illustration sketches | |
| 3 | Effects of packaging to brand awareness, Packaging and marketing techniques | Illustration sketches | |
| 4 | Choice of packaging material for the product. | Illustration sketches | |
| 5 | Industrial production techniques and material information | Design works | |
| 6 | Packaging design suitable for storage conditions | Design works | |
| 7 | Packaging and concept | Design works | |
| 8 | Mid-Term Exam | Preparetion for the Presentation | |
| 9 | Package Design for General Product | Design sketches | |
| 10 | Sketches for Package Design | Design works | |
| 11 | Design studies | Design works | |
| 12 | The design work is continued. | Design works | |
| 13 | Design Process at digital platform | Design works | |
| 14 | Continue to apply the work in digital environment | Design works | |
| 15 | Preparation for the print and the evaluation | Design works | |
| 16 | Term Exams | Preparetion for the Presentation | |
| 17 | Term Exams | Preparetion for the Presentation |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| General Assessment | ||
| Midterm / Year Total | 0 | 0 |
| 1. Final Exam | - | 100 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 108 | ||
| Total Workload / 25 (h) | 4,32 | ||
| ECTS | 4 ECTS | ||