TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF FINE ARTS |
| GRAPHIC PR. | |
| Code | GRS432 |
| Name | Entrepreneurship |
| Term | 2020-2021 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
Prof. Dr. MEHMET CİHAN YAVUZ
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Teaching brand and brand management basics.
Course Content
Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | 1-Explains Entrepreneurship and distinguishes related concepts. |
| LO02 | 2-Lists Basic functions of Entrepreneurship. |
| LO03 | 3-Recalls success and fail factors in Entrepreneurship. |
| LO04 | 4-Recalls process of Starting up a business |
| LO05 | 5-Lists basic functions of business |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Recognition of the basic elements and principles of art and design. | 0 |
| PLO02 | - | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 4 |
| PLO03 | - | Identification of communication methods, communication elements and mass communication media | 3 |
| PLO04 | - | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 5 |
| PLO05 | - | Using the information of ther field with the practices of other diciplines. | 4 |
| PLO06 | - | Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. | 4 |
| PLO07 | - | Using different materials, paints and technological tools in the process of design. | 0 |
| PLO08 | - | Using research methods, techniques and dialectic to make access to information. | 4 |
| PLO09 | - | Being competent in at least one foreign language to be able to understand and communicate in the field. | 2 |
| PLO10 | - | Operating information and communication technologies effectively, both in learning process and design process. | 0 |
| PLO11 | - | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 0 |
| PLO12 | - | Ability to work effectively and take responsibility during individual or group work. | 4 |
| PLO13 | - | Using time efficiently with planned, careful and disciplined work. | 4 |
| PLO14 | - | Ability to read, understand and interpret his/her acquirements with a critical perspective. | 0 |
| PLO15 | - | Having the self-confidence and ability of communicating, written, orally and visually. | 0 |
| PLO16 | - | Establishing effective communication with his/her colleagues, employers and persons he/she works with. | 5 |
| PLO17 | - | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 4 |
| PLO18 | - | Being aware of the role and importance of graphic design in social life. | 5 |
| PLO19 | - | Taking responsibility in the use of correct language when designing. | 0 |
| PLO20 | - | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Concept of Entrepreneurship | Reading text book. | |
| 2 | Importance of Entrepreneurship | Reading text book. | |
| 3 | Entrepreneurship and Tourism | Reading text book. | |
| 4 | Related and Confusing Concepts | Reading text book. | |
| 5 | Entrepreneurship in Turkey | Reading text book. | |
| 6 | Success and Fail Factors in Entrepreneurship | Reading text book. | |
| 7 | Stages of starting a business | Reading text book. | |
| 8 | Mid-Term Exam | Reading text book. | |
| 9 | Types of corporation in Law | Reading text book. | |
| 10 | Management Process in a Business-1 | Reading text book. | |
| 11 | Management Process in a Business-2 | Reading text book. | |
| 12 | Production Process in a Business-1 | Reading text book. | |
| 13 | Production Process in a Business-2 | Reading text book. | |
| 14 | Marketing Process in a Business-1 | Reading text book. | |
| 15 | Marketing Process in a Business-2 | Reading text book. | |
| 16 | Term Exams | Reading text book. | |
| 17 | Term Exams | Reading text book. |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 10 | 10 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 76 | ||
| Total Workload / 25 (h) | 3,04 | ||
| ECTS | 3 ECTS | ||