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Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | PZR250 |
| Name | Service Marketing |
| Term | 2020-2021 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Öğr. Gör. SELİM SOYÇELİK |
| Course Instructor |
Öğr. Gör. SELİM SOYÇELİK
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To comprehend the basic concepts related to service marketing. Service marketing mix elements, service businesses, what to do about customer complaints and disclosure of customer retention.
Course Content
The importance of the concept of service and the service sector, services and classification of services, service businesses and elements of the traditional marketing mix, marketing and service personnel, and customer service, marketing, and physical evidence of the service.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the basic concepts related to service marketing. |
| LO02 | Defines marketing mix in terms of service sector. |
| LO03 | Evaluates the capacity and demand management in service marketing. Explains the concept of service quality |
| LO04 | Define the relationship marketing. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The importance of the service concept and service sector | Lecture notes | |
| 2 | Services and the classification of the services | Lecture notes | |
| 3 | Service enterprises and traditional marketing mix elements | Lecture notes | |
| 4 | Marketing mix in service | Lecture notes | |
| 5 | Marketing mix in service | Lecture notes | |
| 6 | Marketing mix in service | Lecture notes | |
| 7 | Marketing mix in service | Lecture notes | |
| 8 | Mid-Term Exam | Lecture notes | |
| 9 | In the service sector, advertising, sales promotion, public relations, personal selling and direct marketing | Lecture notes | |
| 10 | Service marketing and staff | Lecture notes | |
| 11 | Customer and service | Lecture notes | |
| 12 | Service marketing and physical evidence | Lecture notes | |
| 13 | Demand and capacity management of service enterprises | Lecture notes | |
| 14 | Service quality and service encounters | Lecture notes | |
| 15 | Relationship marketing and internationalization | Lecture notes | |
| 16 | Term Exams | Lecture notes | |
| 17 | Term Exams | Lecture notes |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||