TÜRKÇE
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Information
| Unit | |
| Code | SD0387 |
| Name | Advertising Practices |
| Term | 2020-2021 Academic Year |
| Term | Spring |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Label | NFE Non-Field Elective Courses (University) UCC University Common Course |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ENGİN ÇELEBİ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
A practical perspective on advertising practices will be provided as an area where popular cultures are produced.
Course Content
In this lesson, students will be learn basic information about the advertising profession.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students will learn the basic concepts and models of advertising. |
| LO02 | Creative thinking and development methods and strategies can be used in advertising. |
| LO03 | Is committed to adhering to ethical principles in advertising practice. |
| LO04 | It acquires basic field-specific application skills and uses methods that can apply these skills. |
| LO05 | He / she has information about the legislation related to the field of advertising. |
| LO06 | They follow local, national and international advertisements and interpret them critically. |
| LO07 | Have knowledge of visual design applications at the level required by advertising applications. |
| LO08 | Can identify the distinguishing properties of local and global ads. |
| LO09 | Create creative applications using creative techniques. |
| LO10 | Learns the social functions and historical development of advertising. |
| LO11 | Learn the social effects of advertising on everyday life. |
| LO12 | They can review and analyze social media ads. |
| LO13 | Learn the latest trends in advertising practices. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of the advertising profession | ||
| 2 | The Effects Advertising in Daily Life | ||
| 3 | Advertising After the Industrial Revolution | ||
| 4 | Advertising and Orienting Masses | ||
| 5 | Advertising and Consumer Culture | ||
| 6 | Advertising and Image | ||
| 7 | Advertising and Populer Culture | ||
| 8 | Mid-Term Exam | ||
| 9 | Advertising and Culture Industry | ||
| 10 | Analysis of Advertising | ||
| 11 | Analysis of Advertising | ||
| 12 | Analysis of Advertising | ||
| 13 | Advertising Design Practice | ||
| 14 | Advertising Design Practice | ||
| 15 | Advertising Design Practice | ||
| 16 | Term Exams | ||
| 17 | Term Exams |