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Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Tourism and travel services | |
| Code | TSP117 |
| Name | Consumer Behavior |
| Term | 2020-2021 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. SEVAL RENKAL DIBLAN |
| Course Instructor |
Öğr. Gör. Dr. SEVAL RENKAL DIBLAN
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To inform students about consumer behaviour, its reasons, factors affecting it, consumption strategies, consumer reactions and consumer psychology. To learn what there is about consumers, and serving consumers with better goods and services through processing data observed.
Course Content
This course is designed to introduce and familiarize students with the basic concepts and procedures for investigating consumers' and industrial users' buying habits, pre-purchase decision processes, and post-purchase evaluation processes. Emphasis will be on assessing the importance of various factors within the market environment and their influences on the assessment of individuals and groups attitudinal and behavior outcomes in different market situations as well as in developing workable managerial strategies
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Can explain the reasons of consumer behaviour |
| LO02 | Can interpret factors that affect consumers |
| LO03 | Can explain consumption strategies |
| LO04 | Can interpret consumer reactions |
| LO05 | After understanding consumer psychology, students can bring to bear these knowledge. |
| LO06 | Can have basic understanding about consumer behavior (motivation, personality, perception, learning, and attitudes) |
| LO07 | Learn, social and cultural aspects of consumer behavior |
| LO08 | Can analyse consumer decision making process |
| LO09 | Can understand the relationship between consumer behavior and marketing strategy |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Tourism and travel services with the basic concepts and principles of the field that understand how their activities See new developments and technologies in the field of tourism and travel services, and understand the importance of these How to recognize that the execution of administrative activities in the tourism and travel services. Overall business life, and especially learn the characteristics of businesses operating in the transport sector. | 2 |
| PLO02 | - | Learn the tourism sector services involving public sector also has specific sensitivities and understand their behavior patterns related to these sensitivities. Tour operator and understand the intricacies of technical and operation issues. It captures an important opportunity to reach the levels required by the industry in foreign languages. Labour gain the ability to run software packages may encounter in life. | 3 |
| PLO03 | - | Understanding of the importance of lifelong learning, scientific and technological advances constantly improve yourself by watching, tracking global issues to be conscious individuals. | 4 |
| PLO04 | - | Recognizes the valuable documents and books used in commercial life and work according to proper procedures and principles of the legislation. Office layout and personnel management, public relations, communications and make the necessary skills related to information storage gains. | 1 |
| PLO05 | - | Civil liability in the field of tourism and travel, and will have information about legislation | 2 |
| PLO06 | - | Face to face communication, effective communication and features have gained power to persuade. | 5 |
| PLO07 | - | Understand how it works at all levels of the travel process. | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic Concepts of Marketing and Its Strategies, Consumer in Modern Marketing | readings about related topic | |
| 2 | Consumer Behavior | readings about related topic | |
| 3 | Interdisciplinary Approaches in Consumer Behavior | readings about related topic | |
| 4 | Cosumer Behavior Model | readings about related topic | |
| 5 | Consumer as an Indıvıdual, Perception, Learning, Motivation, Value and Involvement | readings about related topic | |
| 6 | Consumer as an Indıvıdual, Attitude and Identity | readings about related topic | |
| 7 | Income, age, family structure,social status, | readings about related topic | |
| 8 | Mid-Term Exam | preparation for the exam | |
| 9 | Traditional and Modern Approaches, Veblen, Skinner, Pavlov and Freud's Basic Theories | readings about related topic | |
| 10 | Innovation, Goup and The Effect of Opinion Leader | readings about related topic | |
| 11 | Consumer knowledge acquisition and decision making process | readings about related topic | |
| 12 | Consideration after purchasing process | readings about related topic | |
| 13 | Culture and Life Style | readings about related topic | |
| 14 | Consumer Behavior with New Technologies | readings about related topic | |
| 15 | Final Exam | readings about related topic | |
| 16 | Term Exams | preparation for the exam | |
| 17 | Term Exams | preparation for the exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||