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Information
| Unit | KOZAN FACULTY OF BUSINESS MANAGEMENT |
| BUSINESS ADMINISTRATION PR. | |
| Code | BAC433 |
| Name | Advertising and Promotion |
| Term | 2020-2021 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Prof. Dr. MURAT İSMET HASEKİ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
It aims to teach the importance of advertising in integrated marketing activities, advertising management process and functioning, regulations related to advertising on the basis of national and international examples.
Course Content
Students who take this course should have general information about the outline of the Advertising Ecosystem; It is expected to develop an understanding of effective observation, analysis, planning, communication and advertising methods, using customer-oriented design methods.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Will learn creative strategies in the field of advertising. |
| LO02 | Will be able to use effective communication and strong persuasion skills in the field of advertising. |
| LO03 | According to the customer demand, they will be able to create a creative concept by developing a strategy. |
| LO04 | By creating a creative concept aimed at solving the marketing problem, it will be able to plan media-media according to this concept. |
| LO05 | Will have information about advertising effectiveness. |
| LO06 | Will have a wide knowledge about advertising ethics. |
| LO07 | As it will have information about advertising media and tools, it will be able to make more effective and productive decisions in this field. |
| LO08 | Will be able to carry out advertisement campaigns and campaign design studies more effectively. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain all the basic functions of the business conceptually. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Define the basic information about the law discipline related to the field of business administration. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Determine appropriate methods to solve business problems. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Research in the field of business and reports the results of the research for use in managerial decision-making processes. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Effectively work as a team and takes the necessary responsibility within the team. | 3 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 4 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Use basic numerical and statistical analysis programs of business management. | 4 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. | 4 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use/report/interpret Business Information Systems and sub-modules required by business management. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business life. | 4 |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Historical Development of Advertisement in the World and in Our Country | Lecture-Presentation-Mutual Interpretation | |
| 2 | Concept of Advertisement | Lecture-Presentation-Mutual Interpretation | |
| 3 | Advertising in the Interface of Marketing and Communication | Lecture-Presentation-Mutual Interpretation | |
| 4 | Advertiser Decision Processes | Lecture-Presentation-Mutual Interpretation | |
| 5 | Advertising Agencies | Lecture-Presentation-Mutual Interpretation | |
| 6 | Advertising Campaigns | Lecture-Presentation-Mutual Interpretation | |
| 7 | Advertising Production | Lecture-Presentation-Mutual Interpretation | |
| 8 | Mid-Term Exam | Preparation for the Exam | |
| 9 | Advertising Media and Tools | Lecture-Presentation-Mutual Interpretation | |
| 10 | Media Planning | Lecture-Presentation-Mutual Interpretation | |
| 11 | Evaluation of Advertising Effectiveness | Lecture-Presentation-Mutual Interpretation | |
| 12 | Advertising Industry | Lecture-Presentation-Mutual Interpretation | |
| 13 | Advertising Ethics | Lecture-Presentation-Mutual Interpretation | |
| 14 | Content Marketing in Advertising | Lecture-Presentation-Mutual Interpretation | |
| 15 | Advertisement Legislation | Lecture-Presentation-Mutual Interpretation | |
| 16 | Term Exams | Preparation for the Exam | |
| 17 | Term Exams | Preparation for the Exam |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||