TÜRKÇE
ENGLISH
Information
| Unit | KOZAN VOCATIONAL SCHOOL |
| Code | YLY213 |
| Name | PUBLİCK Relatıons |
| Term | 2021-2022 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. ERBİL RADAVUŞ |
| Course Instructor |
Öğr. Gör. ERBİL RADAVUŞ
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
students will gain competencies in making public relations activities.
Course Content
General aims, functions and responsibilities, public relations message , with the public and media relations, sponsorship.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines public relations. |
| LO02 | Defines communication problems for the institution and target audience |
| LO03 | Lists research, planning, implementation and evaluation processes in public relations. |
| LO04 | Lists administrative functions of public relations. |
| LO05 | Defines the definitions of public relations, the main fields of activity in public relations. |
| LO06 | Explains the history of public relations in Turkey and the world. |
| LO07 | Defines the fields (communication, marketing, advertising, advertising, management) in which public relations are related. |
| LO08 | Explains the basic models of public relations. |
| LO09 | Explains therecognition and promotion activities in public relations activities. |
| LO10 | Creates internal and external public relations activities. |
| LO11 | Determines the target audience and its importance in public relations. |
| LO12 | Defines the basic campagne process in public relations. |
| LO13 | Lists the broadcasting tools used in public relations. |
| LO14 | Defines the organisation and public relations departments in public relations. |
| LO15 | Defines public relations agencies and their structures. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines theoretical and applied information about local governments. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Lists problem solving methods and techniques related to the field. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explains topics such as management concepts and functions and the manager's job and characteristics. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Evaluates the accuracy and up-to-dateness of the information related to the field. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Gains the ability to identify, define and solve problems related to the field. | 5 |
| PLO06 | Yetkinlikler - Öğrenme Yetkinliği | Examines the events and facts related to the field with scientific methods and techniques by using the theoretical and applied knowledge gained. | |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Interprets the data obtained about the field. | |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Offers solutions to the problems encountered in the field. | 4 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains the ability to work individually and in groups related to his/her field. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Explains Atatürk's Principles and History of Revolution. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Become inquisitive and enquiring. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gain awareness of lifelong learning. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Have a good ability to use Turkish. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Expresses his/her thoughts in writing and orally in line with the basic knowledge he/she has on issues related to local governments. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have sufficient foreign language knowledge in the field. | |
| PLO16 | Beceriler - Bilişsel, Uygulamalı | Uses the software and hardware required by the field. | |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | Retains the overall benefit of society under the authority of elected political representatives. | |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Will have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection and ethics. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The definition of public relations and its main field of activity | lecturing, discusion | |
| 2 | The History of public relations in Turkey and worldwide | lecturing, discusion | |
| 3 | The fields related to public relations (communication, marketing, publicity, management) | lecturing, discusion | |
| 4 | The basic models of public relations. | lecturing, discusion | |
| 5 | Recognition and promotion in public relations | lecturing, discusion | |
| 6 | Two way in public relations: internal and external public relations. | lecturing, discusion | |
| 7 | The target audience in public relations and its importance | lecturing, discusion | |
| 8 | Mid-Term Exam | study from the texbook | |
| 9 | The basic campagne process in public relations. | lecturing, discusion | |
| 10 | The basic instruments in public relations (writing, broadcasting). | lecturing, discusion | |
| 11 | Organization in public relations: public relations departments. | lecturing, discusion | |
| 12 | Public relations agencies and their structures. | lecturing, discusion | |
| 13 | Organization in public relations: public relations departments. | lecturing, discusion | |
| 14 | Public relations unit within the general organization | lecturing, discusion | |
| 15 | Effective presentation techniques and body language in public relations | lecturing, discusion | |
| 16 | Term Exams | study from the texbook | |
| 17 | Term Exams | study from the texbook |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||