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Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | EEY250 |
| Name | Real Estate Marketing |
| Term | 2021-2022 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2.5 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Prof. Dr. OSMAN İNANÇ GÜNEY |
| Course Instructor |
Prof. Dr. OSMAN İNANÇ GÜNEY
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To provide theoretical and practical competencies in real estate marketing and management
Course Content
Basic Concepts of Marketing; Marketing Functions; Target Market Decisions; Decisions Regarding Marketing Mix Elements, Development and characteristics of the real estate sector, Marketing variables in real estate marketing, Agents in real estate marketing, Sales and after sales in real estate marketing,
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Knowing the process of real estate development and the place of marketing |
| LO02 | Determining market opportunities |
| LO03 | To be able to create and implement a marketing strategy. |
| LO04 | Being able to sell in the real estate sector |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Apply general economic knowledge to business processes by performing economic analyses in the real estate sector. | 3 |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Uses basic level computer software and hardware effectively in accordance with professional requirements. | |
| PLO03 | Yetkinlikler - Alana Özgü Yetkinlik | It effectively carries out the management of real estate, purchase-sale transactions, and marketing processes. | 5 |
| PLO04 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | To be able to transfer theoretical knowledge to the problem solving process. | 4 |
| PLO05 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Fulfills the duties undertaken within the framework of professional ethics, sense of responsibility and self-confidence. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | It follows sectoral developments with an approach open to change and innovation and integrates them into business life. | 3 |
| PLO07 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Students can manage the processes in mother tongue and foreign languages by using the effective communication skills and information and communication tools. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the ability to report and interpret the tasks given in the field of professional practice as desired. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Knows the legal regulations needed in the field of real estate management and applies them in professional processes. | |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | Analyzes real estate value determination processes, conducts market research and makes solution-oriented decisions. | 3 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Has technical knowledge about the immovable and can carry out technical information based supervision applications. | 3 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Manages real estate production and development activities. | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | A marketing perspective on the real estate sector in Turkey and in the world | Powerpoint presentation | |
| 2 | INTRODUCTION TO MARKETING | Powerpoint presentation | |
| 3 | DEVELOPMENT OF THE MARKETING CONCEPT and THE MARKETING PROCESS | Powerpoint presentation | |
| 4 | Some Important Aspects and Features of Marketing | Powerpoint presentation | |
| 5 | The Changing Face of Marketing Today AND THE BENEFITS OF MARKETING | Powerpoint presentation | |
| 6 | IMPORTANCE OF MARKETING, Marketing Environment and Analysis of Market Opportunities | Powerpoint presentation | |
| 7 | Market opportunities and their evaluation Market Segmentation Target Market Identification and Positioning | Powerpoint presentation | |
| 8 | Mid-Term Exam | Mid term | |
| 9 | MARKETING MIX | Powerpoint presentation | |
| 10 | INTRODUCTION TO REAL ESTATE MARKETING | Powerpoint presentation | |
| 11 | THE FACTORS AFFECTING THE REAL ESTATE SECTOR AND THE CHARACTERISTICS OF THE PROPERTY | Powerpoint presentation | |
| 12 | REAL ESTATE MARKET, ITS FEATURES AND AFFECTING ECONOMIC FACTORS | Powerpoint presentation | |
| 13 | MARKETING VARIABLES IN PROPERTY MARKETING | Powerpoint presentation | |
| 14 | INTERMEDIATES IN REAL ESTATE MARKETING | Powerpoint presentation | |
| 15 | SALE AND AFTER SALES IN REAL ESTATE MARKETING | Powerpoint presentation | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 111 | ||
| Total Workload / 25 (h) | 4,44 | ||
| ECTS | 4 ECTS | ||