| 1 |
Introduction to Public Relations. Definitons, New Names in Public Relations and Increasing Function of Public Relations. Guerilla Public Relations and Creativity. Edward Bernays and Notion of Public Relations. |
Reading of literature |
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| 2 |
Creating Marketing Communication Strategy and Integrated Marketing Communication. Key Elements of Marketing Communication (Personal Selling, Advertising, Sales Promotion), Direct and Interactive Marketing, Marketing Communication and Public Relations Methods, The Effect of Computer Technology on Marketing, Social Change and Marketing Communication. |
Reading of literature |
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| 3 |
Proactive and Reactive Public Relations. Historical Development of Public Relations in the United States of America (Press Agency and Publicity Model, Public Information Model, Two-Way Asymmetrical Model, Two-Way Symmetrical Model), Development of Public Relations in Turkey/England/Germany/France. IPRA, International Public Relations Association. Public Relations Education. |
Reading of literature |
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| 4 |
In-House Public Relations and Its Activities, Advantages and Disadvantages of In-House Public Relations. Development Process of Public Relations Agencies, Inportance of Target Audience in Public Relations and Its Formation, Its Structure. Types of Target Audience, Advantages of Determining the Target Audience. |
Reading of literature |
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| 5 |
Stages of Public Relations Process (Research, Planning, Implementation, Evaluation). Features of Effective Communication in Public Relations Process, Social Responsibility in Public Relations Practice (Development Process, Practice Areas), Social Responsibilty Project Examples. Public Relations and Communication, Effect of Messages, Public Relations and Communication Interaction/Persuasion Theories, Agenda-Setting Hypothesis, Selection of Public Relations Tool and Media Relations. |
Reading of literature |
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| 6 |
Press Relations, Printed Media and Press Release, Content Features of Press Release and Its Formal Features, Organizations for Press and The Points to Take Into Consideration. Radio as A Public Relations Media (Short Announcements, Press Releases, Panel Discussion Programs, Public Service Announcements), Television as A Public Relations Media (Press Releases, Sneak Peeks, Discussion Programs, Need-to-Know Things of Speaker Who Will Join the Program, Public Service Announcements, Video Press Releases). |
Reading of literature |
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| 7 |
Articles (Formal Features, Points to Take Into Consideration, Types), Corporate Publishing and Its Types (Releases, Newspaper, Magazine, Megapaper, Identifying the Content of Publishing, Points to Take Into Consideration). Brochure (Basic Steps of Preparation and Its Objective). Types of Leaflet. Memorandums and Its Types. Using the Letters for Publicity. |
Reading of literature |
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| 8 |
Mid-Term Exam |
Taught course subjects |
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| 9 |
Public Relations and Photograph (Usage of Photograph, Telling the Issue with Photograph, Identifying the Title of Photograph). Speech and Speaker in Public Relations (Purpose of Speech/Its Planning/Its Types, Using the Visual/Aural Tools in the Presentation, Rules of Effective Speech). Exhibitions and Fairs in Public Relations (Aims, Factors that Cause Failure, Factors that Identify the Participation, Marketing Communication and Fair). |
Reading of literature |
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| 10 |
Public Relations and New Media (Communication via Internet and Publicity, Power of Internet, Web Sites, Internet and Media Relations, E-Mail, Social Media and Public Relations, Online Media and Public Relations). Event Management (Components, Designing, Planning Process, Cooperation with Service Providers, Organizing the Team, Risk Communication in the Event, Event and Media Exposures). |
Reading of literature |
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| 11 |
Sponsorship (Aims, Importance, Management, Types, Widespreading Practices, Topics that Necessary to be in a Sponsorship Offer, Things that Necessary to be in Agreement, Selection of Projects, Sponsorship Practices and Budget, Product Placement, Legal Dimension, Examples). |
Reading of literature |
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| 12 |
Crisis and Crisis Management (Plans, Process and Communication, Evaluation, Crisis Management and Public Relations, Rules for Effective Communication in Crisis Situation, Target Audience, Its Types and Roles of Cultural Dimensions). In-House Communication (Importance, Rules, Methods Used). |
Reading of literature |
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| 13 |
Corporate Identity (Corporate Strategy/Culture/Personality, Historical Development, Components of Visual Identity, Identity Formation Process). Corporate Image (Types, Influencing Factors, Image Transfer, Brand Image and Corporate Image, Stages, Image Advertising and Its Purposes, Image and Reputation Management, Corporate Perception and Reputation Coefficient. |
Reading of literature |
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| 14 |
Lobbying (Theoretical Framework, Basic Rules). Public Relations and Public Diplomacy. Public Relations and Spin-Doctoring. |
Reading of literature |
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| 15 |
Public Relations and Code of Ethics, TÜHİD Code of Ethics. Public Relations Ethics and Theoretical Models. Developed Models for Practical Ethical Practice. |
Reading of literature |
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| 16 |
Term Exams |
Taught course subjects |
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| 17 |
Term Exams |
Taught course subjects |
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TÜRKÇE
ENGLISH