TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF COMMUNICATION |
| JOURNALISM PR. | |
| Code | GZT310 |
| Name | MEDIA ECONOMICS |
| Term | 2021-2022 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. FİLİZ YILDIZ |
| Course Instructor |
Doç. Dr. Kenan ATEŞGÖZ
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of the course is to provide participants with a comprehensive understanding of media products, media's industrial structure and media's economic policies.
Course Content
The scope of course is fundamental concepts and theorems about media economy. Furthermore, Turkey's evolution process from press to media is evaluated in connection with media's economic policies.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | The participants learn fundamental concepts regarding media economy |
| LO02 | The participants learn theories and models regarding media economy. |
| LO03 | The participants learn production and service strategies in media. |
| LO04 | The participants have knowledge about economic quality of media products. |
| LO05 | The participants can evaluate the impact of globalisation on media industry. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The course stream, reading list and information about requirements of the course | - | |
| 2 | Media economy and conceptual framework. | Reading | |
| 3 | The theories and models of media economy | Reading | |
| 4 | Evolution from press to media in Turkey | Reading | |
| 5 | Media ownership and capital structure in Turkey | Reading | |
| 6 | Monopoly in media industry | Reading | |
| 7 | The economic quality of media products | Reading | |
| 8 | Mid-Term Exam | Reading | |
| 9 | Production strategies in media companies. | Reading | |
| 10 | Service strategies in media companies. | Reading | |
| 11 | Media economy, globalisation and international media. | Reading | |
| 12 | Media economy, globalisation and international media. | Reading | |
| 13 | Digital media and media economy. | Reading | |
| 14 | Salary policies, labor and working conditions in media. | Reading | |
| 15 | Economy of local media. | Reading | |
| 16 | Term Exams | Reading | |
| 17 | Term Exams | Reading |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||