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Information
| Unit | FACULTY OF COMMUNICATION |
| JOURNALISM PR. | |
| Code | GZS407 |
| Name | DIGITAL MEDIA PRACTICES II |
| Term | 2021-2022 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 1-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. Zeynep ÖZARSLAN |
| Course Instructor |
Prof. Dr. Zeynep ÖZARSLAN
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of the course is to give students a general overview of new media content management and gain the required knowledge and skills. The course covers new business models and digital storytelling techniques emerged with the introduction of digital media and content management skills.
Course Content
The course covers some new media business models in journalism and crowdsourcing/crowdfunding case studies. Digital storytelling techniques and transmedia business models are also examined. In addition, the course examines new media marketing management issues; such as search engine optimization (SEO) and search engine marketing (SEM) through Google Analytics.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Recognize new business models in journalism. |
| LO02 | Recognize digital media business models. |
| LO03 | Create and develop digital stories. |
| LO04 | Examine the most important issues facing new media managers. |
| LO05 | Assess the skill and knowledge of effective leadership and decision-making skills of digital media managers. |
| LO06 | Use SEO and SEM tools and platforms in a professional way. |
| LO07 | Assess SEO and SEM reports. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the concepts and professional rules related to the profession and field of journalism. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines news production, consumption and distribution processes, news sources, news / media text types. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | List the theories, models and approaches related to media and communication systems. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Outlines the legal framework of journalism in Turkey and internationally, the legal rights of journalists, press professional principles, and ethical codes. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Designs scientific research in the field of social sciences and humanities, especially communication and media. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Compares traditional and new/digital communication technologies, computers and information systems. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Prepares written, visual and audio content for traditional and digital journalism/media environments. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Discusses the concepts/areas of society, culture and communication. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Supports individual and collective work in professional life. | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Critically discusses the agenda and innovations of local, regional, national and international media with new perspectives. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Examines traditional and digital media contents with critical approaches with media literacy competence. | 4 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Describe the professional, commercial and legal processes of journalism and media organizations, current and emerging business models. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Criticizes otherizing, discriminatory and hateful discourses in the media and society. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Through theoretical and practical knowledge, he/she supports decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Supports cultural, artistic and scientific activities related to the field. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Design solutions to problems in the functioning of journalism/media organizations. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Applies new generation journalism technologies. | 4 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Performs duties such as press consultancy, communication coordination, press advisory, and communication management in various institutions and organizations. | 3 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Supports work and worker safety within the framework of laws and regulations. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introducing the course syllabus and assignments and introducing the basic concepts of digital media. Overview of new media management including the skills and roles of new media managers. | ||
| 2 | Brief history of new media and social media. | Lecture notes | |
| 3 | The Global State of Digital and Social Media Trends | Digital 2020: Global Overview Report (We Are Social and Hootsuite) | |
| 4 | New business models in journalism. | Reuters Institute Digital News Report 2020. Nic Newman with Richard Fletcher, Anne Schulz, Simge Andı, and Rasmus Kleis Nielsen | |
| 5 | Crowdfunding / crowdsourcing business models | Lecture notes | |
| 6 | Digital Storytelling | Lecture notes | |
| 7 | Transmedia storytelling and business model | Pratten, R. (2011). Getting started in transmedia storytelling. | |
| 8 | Mid-Term Exam | ||
| 9 | Content management in digital media - Customer journey and creating customer persona | Lecture notes | |
| 10 | Search engine optimization (SEO) I | Lecture notes | |
| 11 | Search engine optimization (SEO) II | Lecture notes | |
| 12 | Search engine marketing (SEM) I | Lecture notes | |
| 13 | Search engine marketing (SEM) II | Lecture notes | |
| 14 | Students presentations and evaluation | Presentation | |
| 15 | Students presentations and evaluation | Presentation | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||