TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF COMMUNICATION |
| JOURNALISM PR. | |
| Code | GZS404 |
| Name | HEALTH COMMUNICATION |
| Term | 2021-2022 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Course builds the corporate infrastructure of health communication, and aims to transfer the theories and models, the methods and strategies in the field of health communication, using health communication in media, importance of interpersonal communication in health communication to students with a critical way thinking.
Course Content
Features of health communication and field of activity, health communication theories and models, campaign process in health communication, health communication and social marketing, health communication and defending in media, health communication and crisis communication, health communication and media, health literate, health communication and ethics, interpersonal communication in health communication will be discussed and transferred.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines health communication and its field of activity. |
| LO02 | Interprets the theories and models that are used in health communication. |
| LO03 | Realizes , designs and implements the campaign process that are used in health communication. |
| LO04 | Uses and leads the media in activities of health communications in an effective way. |
| LO05 | Analyzes the ethical problems in the field of health communication. |
| LO06 | Develops and implements interpersonal communication skills in health communication. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Health Communication. | Reading of literature | |
| 2 | What is Health Communication, Its features and field of activity. | Reading of literature | |
| 3 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Health Belief Model, Social Learning Model, Mind Based Action Theory). | Reading of literature | |
| 4 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Behaviour Change Steps Model, Communication for Persuasion Theory, Detailing Tendency Model, Realization Ability Theory, Unite-Approach Theory). | Reading of literature | |
| 5 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Spreading of Innovation Theory, Impowering of Society Theory, Precede-Proceed Model). | Reading of literature | |
| 6 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Communication for Behaviour Effect, Communication Model for Social Change, Enhanced Parallel Process Model). | Reading of literature | |
| 7 | Campaign Process in Health Communication: Planning Steps, Situation Analysis and Target Audience. | Reading of literature | |
| 8 | Mid-Term Exam | Taught course subjects | |
| 9 | Campaign Process in Health Communication: Strategies, Planning, Implementation, and Evaluation. | Reading of literature | |
| 10 | Health Communication and Social Marketing. | Reading of literature | |
| 11 | Health Communication and Crisis Communication. | Reading of literature | |
| 12 | Health Communication and Defending in Media. | Reading of literature | |
| 13 | Health Communication and Media: Health Literate, Critical Health Communication. | Reading of literature | |
| 14 | Health Communication and Ethics. | Reading of literature | |
| 15 | Interpersonal Communication in Health Communication: Doctor-Patient Communication, Medical Personnel-Patient Communication, Professional Medical Communication. | Reading of literature | |
| 16 | Term Exams | Taught course subjects | |
| 17 | Term Exams | Taught course subjects |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||