TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ENGINEERING |
| INDUSTRIAL ENGINEERING PR. | |
| Code | ENS208 |
| Name | Marketing Management |
| Term | 2021-2022 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi Müfide NARLI |
| Course Instructor |
Dr. Öğr. Üyesi Müfide NARLI
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Learn the marketing knowledge and techniques as an industrial engineer according to the changes of economic conditions in our country and use them for business targets.
Course Content
To learn the basic principles of modern marketing management, its development process, the concepts of marketing mix and consumer characteristics
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To learn the definiton of marketing and its scope and define modern marketing concepts |
| LO02 | To learn factors affecting the marketing |
| LO03 | To learn the stages of strategic marketing management and its stages |
| LO04 | To learn about marketing , consumers and customers behavior |
| LO05 | To manage to make a target market selection and learn sell forecasting |
| LO06 | To learn how to compose a market mix for a product |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Adequate knowledge in mathematics, science and related engineering discipline; ability to use theoretical and practical knowledge in these areas in complex engineering problems. | 3 |
| PLO02 | - | An ability to identify, formulate, and solve complex industrial engineering problems; the ability to select and apply appropriate analysis and modeling methods for this purpose. | 1 |
| PLO03 | - | An ability to design a complex system, process, device, or product to meet specific requirements under realistic constraints and conditions; the ability to apply modern design methods for this purpose. | 4 |
| PLO04 | - | Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in engineering applications; ability to use information technologies effectively. | 3 |
| PLO05 | - | Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or discipline-specific research topics. | 3 |
| PLO06 | - | Ability to work effectively in disciplinary and multidisciplinary teams; self-study skills. | 1 |
| PLO07 | - | Ability to communicate effectively in Turkish presentation and in writing; knowledge of at least one foreign language; Ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give clear and understandable instruction and receiving skills. | 4 |
| PLO08 | - | Awareness of the necessity of lifelong learning; the ability to access information, follow developments in science and technology, and constantly renew oneself. | 4 |
| PLO09 | - | To act in accordance with ethical principles, professional and ethical responsibility awareness; information about standards used in engineering applications. | 3 |
| PLO10 | - | Information on business practices such as project management, risk management and change management; awareness about entrepreneurship and innovation; information on sustainable development. | 1 |
| PLO11 | - | Information about the effects of engineering applications on health, environment and safety in universal and social dimensions and the problems reflected in the engineering field of the age; awareness of the legal consequences of engineering solutions. | 4 |
| PLO12 | - | Ability to make use of the power of effective communication in professional life, to interpret the developments correctly and to make decisions. | 1 |
| PLO13 | - | Ability to design, develop, implement and improve integrated systems including machinery, time, information and money. | 1 |
| PLO14 | - | Ability to design, develop, implement and improve complex product, process, business, system design by applying modern design methods under realistic conditions and constraints such as cost, environment, sustainability, productivity, ethics, health, safety and political issues. | 1 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The scope of marketing and modern marketing | Reading of relevance references | |
| 2 | The micro and macro enviromental factors affecting the marketing | Reading of relevance references | |
| 3 | Process of marketing research | Reading of relevance references | |
| 4 | Consumer markets and consumer behaviour | Reading of relevance references | |
| 5 | Market segmentation and sale forecasting | Reading of relevance references | |
| 6 | Elements of marketing mix (Product) | Research | |
| 7 | Elements of marketing mix (Price) | Research | |
| 8 | Mid-Term Exam | Exam preperation | |
| 9 | Marketing communication | Research | |
| 10 | On-line and direct marketing | Research | |
| 11 | Physical distribution and its channels | Research | |
| 12 | Marketing in service sector | Research | |
| 13 | International marketing | Research | |
| 14 | Project presentations | Preparation of original presentatnions | |
| 15 | Project presentations | Preparation of original presentatnions | |
| 16 | Term Exams | Exam preperation | |
| 17 | Term Exams | Exam preperation |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |