TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ENGINEERING |
| INDUSTRIAL ENGINEERING PR. | |
| Code | ENS347 |
| Name | Strategy Management |
| Term | 2021-2022 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HACİRE OYA YÜREGİR |
| Course Instructor |
Prof. Dr. HACİRE OYA YÜREGİR
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course introduces the key concepts, methods, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of companies. Strategy Management as an integrative and interdisciplinary course builds on all the ideas, concepts, and theories from functional courses such as Accounting, Economics, Finance, Marketing, and Organizational Behavior. It assumes a broad view of the environment that includes buyers, suppliers, competitors, technology, the economy, capital markets, government, and global forces and views the external environment as dynamic and characterized by uncertainty. The course takes a general management perspective, viewing the firm as a whole, and examining how policies in each functional area are integrated into an overall competitive strategy. It involves company analysis, industry analysis and also competitor analysis. The key strategic business decisions of concern in this course involve selecting competitive strategies, creating and defending competitive advantages, defining firm boundaries and allocating critical resources over long periods.
Course Content
Definition of strategy, methodology of strategy management, methods used in strategy management such as SWOT, BCG, GE, CSF and Hofer.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Analytical and holistic perspective |
| LO02 | Data collection and data analysis skills |
| LO03 | Report writing and oral presentation skills |
| LO04 | Project management skills |
| LO05 | Knowledge Support for TMMOB strategic planning qualification exam |
| LO06 | Ability to living in a team and leadership |
| LO07 | Knowledge for Creating alternative solutions to the problems |
| LO08 | Knowledge for defining the priorities and requirements of the companies in manufacturing/Service industry. |
| LO09 | Knowledge for making feasibilty study |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Adequate knowledge in mathematics, science and related engineering discipline; ability to use theoretical and practical knowledge in these areas in complex engineering problems. | 4 |
| PLO02 | - | An ability to identify, formulate, and solve complex industrial engineering problems; the ability to select and apply appropriate analysis and modeling methods for this purpose. | 4 |
| PLO03 | - | An ability to design a complex system, process, device, or product to meet specific requirements under realistic constraints and conditions; the ability to apply modern design methods for this purpose. | 3 |
| PLO04 | - | Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in engineering applications; ability to use information technologies effectively. | 3 |
| PLO05 | - | Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or discipline-specific research topics. | 3 |
| PLO06 | - | Ability to work effectively in disciplinary and multidisciplinary teams; self-study skills. | 5 |
| PLO07 | - | Ability to communicate effectively in Turkish presentation and in writing; knowledge of at least one foreign language; Ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give clear and understandable instruction and receiving skills. | 4 |
| PLO08 | - | Awareness of the necessity of lifelong learning; the ability to access information, follow developments in science and technology, and constantly renew oneself. | 4 |
| PLO09 | - | To act in accordance with ethical principles, professional and ethical responsibility awareness; information about standards used in engineering applications. | 3 |
| PLO10 | - | Information on business practices such as project management, risk management and change management; awareness about entrepreneurship and innovation; information on sustainable development. | 4 |
| PLO11 | - | Information about the effects of engineering applications on health, environment and safety in universal and social dimensions and the problems reflected in the engineering field of the age; awareness of the legal consequences of engineering solutions. | 0 |
| PLO12 | - | Ability to make use of the power of effective communication in professional life, to interpret the developments correctly and to make decisions. | 3 |
| PLO13 | - | Ability to design, develop, implement and improve integrated systems including machinery, time, information and money. | 2 |
| PLO14 | - | Ability to design, develop, implement and improve complex product, process, business, system design by applying modern design methods under realistic conditions and constraints such as cost, environment, sustainability, productivity, ethics, health, safety and political issues. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic concepts | Chapter 1 | |
| 2 | Strategy analysis | Chapter 1 , 2 | |
| 3 | Strategy analysis | Chapter 2 | |
| 4 | Strategy analysis | Chapter 2 | |
| 5 | Defining strategic goals | Chapter 3 | |
| 6 | Defining strategic goals | Chapter 3 | |
| 7 | Strategy alternatives | Chapter 4 | |
| 8 | Mid-Term Exam | Chapter 1, 2, 3, 4 | |
| 9 | innovation and information | Chapter 5 | |
| 10 | Choosing the best strategy | Chapter 6 | |
| 11 | Choosing the best strategy | Chapter 6 | |
| 12 | Implementing strategy | Chapter 7 | |
| 13 | Strategy evaluation and control | Chapter 8 | |
| 14 | presentations | Book and project guidelines | |
| 15 | presentations | Book and project guidelines | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 12 | 12 |
| Total Workload (Hour) | 112 | ||
| Total Workload / 25 (h) | 4,48 | ||
| ECTS | 4 ECTS | ||