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Information
| Unit | FACULTY OF COMMUNICATION |
| RADIO, TELEVISION AND CINEMA PR. | |
| Code | RTS207 |
| Name | Mass Communication Theories |
| Term | 2021-2022 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Doç. Dr. ÖZGÜR İLKE ŞANLIER |
| Course Instructor |
Doç. Dr. ÖZGÜR İLKE ŞANLIER
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to grasp general information about theory and scientific research and the development of the concept of mass communication; to have knowledge about the basic theoretical approaches in the field of mass communication. In this context, it is aimed that students will learn different paradigmatic approaches and analyze the similarities and differences between them.
Course Content
In this course, we will primarily focus on the concepts of theory, paradigm and scientific method in social sciences. Then, by mentioning the early theories of mass communication historically, liberal and critical approaches, which are the two main schools in the field of mass communication, will be introduced. In this context, As an early period, the communication researches of the Chicago School, the strong effects paradigm, then the limited effects approach will be discussed. After discussing mass media models, critical communication theories will be introduced encompassssing Frankfurt School, the tradition of British Cultural Studies and political economy approaches. In the last part of the course, network theory and the current approaches to communication practices will be discussed.
Course Precondition
Yok
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the concepts of theory and model |
| LO02 | Explains liberal and critical theoretical approaches. |
| LO03 | Discusses the mainstream mass communication theories |
| LO04 | Discusses the critical communcation theories |
| LO05 | Analyzes the historical and contextual similarities and distinctions between theories |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Graduates gain critical thinking and interpretation skills in the field of radio, television and cinema | 5 |
| PLO02 | - | Graduates have the knowledge of thinking in different disciplines of social sciences and adapting them to their own specialization through applications and doing research when needed | 5 |
| PLO03 | - | Graduates have knowledge about different areas of communication at the entry level. | 5 |
| PLO04 | - | Graduates have knowledge of art, aesthetics, legal framework and culture in general and understand connections among them | 4 |
| PLO05 | - | Graduates produce audio-visual content with the academic formation gained and can control the production stages | 3 |
| PLO06 | - | Graduates gain knowledge of program production and management for broadcasting in terrestrial and web environments | 0 |
| PLO07 | - | Graduates develop the ability to express his/her feelings and thoughts by creating “written, oral and visual texts” | 5 |
| PLO08 | - | Graduates analyze and interpret social problems at national and international level | 5 |
| PLO09 | - | Graduates gain skills in writing various forms of scripts and producing programs for cinema, television and radio. | 1 |
| PLO10 | - | Graduates gain the ability to use communication technologies, to follow technological developments and to improve himself/herself accordingly | 3 |
| PLO11 | - | Graduates gain the ability to plan and organize all kinds of content for audio-visual activities from design to editing and disseminating. | 1 |
| PLO12 | - | Graduates can carry out interdisciplinary work processes the activities expected from him as a team member | 5 |
| PLO13 | - | Graduates can perform effective work individually and as a team member in the production process and provide coordination the field of radio, television and cinema | 5 |
| PLO14 | - | Graduates can prepare audio-visual necessities, decors and stages of studio area. | 0 |
| PLO15 | - | Graduates have know-how and skills about production and broadcast technologies | 1 |
| PLO16 | - | Graduates have knowledge of the information and communication technologies, and the computer softwares required by the field | 0 |
| PLO17 | - | Graduates are able to analyze a film, a script or a television program technically, aesthetically and ideologically. | 3 |
| PLO18 | - | Graduates can express written or visual ideas in a creative way by transforming them into a radio, television or cinema project. | 0 |
| PLO19 | - | Graduates take responsibility for planning, designing and executing pre-production processes of radio, television and cinema. | 0 |
| PLO20 | - | Graduates have the skills and competence to communicate effectively against discrimination and free from prejudices | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | General introduction of the course | General introduction | |
| 2 | Theory, paradigm and scientific methodology | Burak Özçetin (2018), 'Kuram ve Bilimi Anlamak', Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 21-38. | |
| 3 | Masses, mass culture and early communication theories | Burak Özçetin (2018), 'Kitle, Kitle İletişimi ve Kitle İletişim Kuramları', Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 39-56. | |
| 4 | Early communication researches: Chicago School | Burak Özçetin (2018), 'Erken Dönem Amerika İletişim Araştırmaları I: Chicago Okulu', Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 57-84. | |
| 5 | Early communication researches: Effects Paradigm | Burak Özçetin (2018), 'Erken Dönem Amerika İletişim Araştırmaları II: Güçlü Etkiler Paradigması', Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 85-98. | |
| 6 | Discussion of effects in communication researches | Burak Özçetin (2018) İkinci Dünya Savaşı Sonrası İletişim Çalışmalarında Etki Sorunu: Sınırlı Etkilerden Güçlü Etkilere, Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 99-134. | |
| 7 | Mass communication models | Burak Özçetin (2018) Kitle İletişim Modelleri, Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 135-161. | |
| 8 | Mid-Term Exam | General reading | |
| 9 | Critical communication theories: Frankfurt School | Burak Özçetin (2018) Frankfurt Okulu, Eleştirel Teori ve Kültür Endüstrisi, Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 161-180. | |
| 10 | Critical communication theories: Frankfurt School (continues) | Burak Özçetin (2018) Frankfurt Okulu, Eleştirel Teori ve Kültür Endüstrisi, Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 161-180. | |
| 11 | Critical communication theories: British Cultural Studies | Burak Özçetin (2018) İngiliz Kültürel Çalışmaları, Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 181-206. | |
| 12 | Critical communication theories: Political Economy of Media | Burak Özçetin (2018) İletişimin Ekonomi Politiği, Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 207-233. | |
| 13 | Critical communication theories: Political Economy of Media (continues) | Burak Özçetin (2018) İletişimin Ekonomi Politiği, Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 207-233. | |
| 14 | Technology paradigms | Burak Özçetin (2018) İletişim, Teknoloji ve Toplumsal Dönüşüm, Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 233-266. | |
| 15 | Network Society and the New Media | Burak Özçetin (2018) İletişim, Teknoloji ve Toplumsal Dönüşüm, Kitle İletişim Kuramları: Kavramlar, Okullar ve Modeller (İstanbul: İletişim), ss. 233-266. | |
| 16 | Term Exams | General reading of course material | |
| 17 | Term Exams | General reading of course material |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||