TÜRKÇE
ENGLISH
Information
| Unit | POZANTI VOCATIONAL SCHOOL |
| TOURISM AND HOTEL OPERATING PR. | |
| Code | TUR208 |
| Name | Tourism Marketing |
| Term | 2021-2022 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2.5 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. GÖKHAN ÇOLAK |
| Course Instructor |
Öğr. Gör. Dr. GÖKHAN ÇOLAK
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
TThe aim of this lecture is to provide the students with basic information about tourism marketing and to have knowledge about the developments in the literature.
Course Content
Marketing in general, Service marketing, Introduction to tourism marketing, Tourism marketing environment, Tourism marketing planning, Marketing information system, Tourism market, Tourism product, Distribution, Price, Accommodation, Tourism marketing in electronic environment.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To learn basic information about marketing principles, promotion, product and price approaches. |
| LO02 | To learn marketing plan and its applications. |
| LO03 | To learn marketing mix and the applications of tourism approaches in tourism. |
| LO04 | To learn the basic features of tourism marketing, tourist demand, tourism products, and tourism marketing mix. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Transfering basic knowledge about the concepts, theories and principles of the tourism and hotel management field. | |
| PLO02 | - | Giving information about the professional standards, regulations and practices in the field of tourism and hotel management. | |
| PLO03 | - | Giving information about internal and external environmental factors of the tourism and hotel organizations. | |
| PLO04 | - | Giving information about the service delivery process and procedures in the field of tourism and hotel management. | |
| PLO05 | - | Describing and applying the processes of planning, organizing, executing, coordinating and controlling functions of the tourism and hotel management. | |
| PLO06 | - | Using the field related information in the business environment. | |
| PLO07 | - | Using and recognizing the field related tools, technologies and physical environment. | |
| PLO08 | - | Knowing a foreign language enough for understanding the terms of the international professional terms of tourism sector and for meeting the guest needs. | |
| PLO09 | - | Having the basic computer knowledge as well as the ability to use the software about the information systems used in the hotel and restaurant business | |
| PLO10 | - | Working as a team member and taking responsibility | |
| PLO11 | - | Establishing effective interpersonal and intercultural communication | |
| PLO12 | - | Making the health, safety and risk assessment regularly at the related field. | |
| PLO13 | - | Adhering the ethical values and protecting the natural environment. | |
| PLO14 | - | Being attentive about the hygiene, clothing and personal look | |
| PLO15 | - | Constantly improving the knowledge, skills and competencies of the related field. | |
| PLO16 | - | Having the ability to think critical, produce alternative solutions and obtain information from different sources and also analyze them | |
| PLO17 | - | Having written and oral communication proficiencyBeing able to speak correct and effective,to convey information and ideas in speaking so others will understand,Having the ability to interpret and criticize,Having the high power of persuasion skill | |
| PLO18 | - | Acting in accordance with social, scientific and professional ethical values. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Tourism Marketing. | Related Pages of the Textbook | |
| 2 | Tourism Marketing Environment. | Related Pages of the Textbook | |
| 3 | Tourism Marketing Planning. | Related Pages of the Textbook | |
| 4 | Marketing Information System. | Related Pages of the Textbook | |
| 5 | Tourism Market. | Related Pages of the Textbook | |
| 6 | Marketing Mix Elements: Product. | Related Pages of the Textbook | |
| 7 | Marketing Mix Elements: Place. | Related Pages of the Textbook | |
| 8 | Mid-Term Exam | Mid Term Exam | |
| 9 | Marketing Mix Elements: Price. | Related Pages of the Textbook | |
| 10 | Marketing Mix Elements: Promotion. | Related Pages of the Textbook | |
| 11 | Marketing Mix Elements: People. | Related Pages of the Textbook | |
| 12 | Marketing Mix Elements: Physical Evidence. | Related Pages of the Textbook | |
| 13 | Marketing Mix Elements: Process. | Related Pages of the Textbook | |
| 14 | Marketing in Electronic Media. | Related Pages of the Textbook | |
| 15 | International Tourism Markets. | Related Pages of the Textbook | |
| 16 | Term Exams | Final Exam | |
| 17 | Term Exams | Final Exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |