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Information
| Unit | KOZAN FACULTY OF BUSINESS MANAGEMENT |
| BUSINESS ADMINISTRATION PR. | |
| Code | BAC433 |
| Name | Advertising and Promotion |
| Term | 2021-2022 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MURAT İSMET HASEKİ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
It aims to teach the importance of advertising in integrated marketing activities, advertising management process and functioning, regulations related to advertising on the basis of national and international examples.
Course Content
Students who take this course should have general information about the outline of the Advertising Ecosystem; It is expected to develop an understanding of effective observation, analysis, planning, communication and advertising methods, using customer-oriented design methods.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Will learn creative strategies in the field of advertising. |
| LO02 | Will be able to use effective communication and strong persuasion skills in the field of advertising. |
| LO03 | According to the customer demand, they will be able to create a creative concept by developing a strategy. |
| LO04 | By creating a creative concept aimed at solving the marketing problem, it will be able to plan media-media according to this concept. |
| LO05 | Will have information about advertising effectiveness. |
| LO06 | Will have a wide knowledge about advertising ethics. |
| LO07 | As it will have information about advertising media and tools, it will be able to make more effective and productive decisions in this field. |
| LO08 | Will be able to carry out advertisement campaigns and campaign design studies more effectively. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | List and define the concepts of business management, and explain their relations to each other | 4 |
| PLO02 | - | List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. | 4 |
| PLO03 | - | List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. | 5 |
| PLO04 | - | Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. | 4 |
| PLO05 | - | Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. | 4 |
| PLO06 | - | Determine appropriate methods to solve business problems | 4 |
| PLO07 | - | Evaluate the results that are obtained from applications of business management methods | 4 |
| PLO08 | - | Use the basic numerical and statistical softwares | 4 |
| PLO09 | - | Use the basic enterprise resource planning (ERP) softwares | 5 |
| PLO10 | - | Take initiative individually or/and as a member of a team, lead and work effectively | 5 |
| PLO11 | - | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 4 |
| PLO12 | - | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 4 |
| PLO13 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. | 4 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | 4 |
| PLO15 | - | Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format | 5 |
| PLO16 | - | Question traditional approaches, methods and implementations; develop and implement alternative methods when required | 5 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 4 |
| PLO18 | - | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives | 5 |
| PLO19 | - | Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Historical Development of Advertisement in the World and in Our Country | Lecture-Presentation-Mutual Interpretation | |
| 2 | Concept of Advertisement | Lecture-Presentation-Mutual Interpretation | |
| 3 | Advertising in the Interface of Marketing and Communication | Lecture-Presentation-Mutual Interpretation | |
| 4 | Advertiser Decision Processes | Lecture-Presentation-Mutual Interpretation | |
| 5 | Advertising Agencies | Lecture-Presentation-Mutual Interpretation | |
| 6 | Advertising Campaigns | Lecture-Presentation-Mutual Interpretation | |
| 7 | Advertising Production | Lecture-Presentation-Mutual Interpretation | |
| 8 | Mid-Term Exam | Preparation for the Exam | |
| 9 | Advertising Media and Tools | Lecture-Presentation-Mutual Interpretation | |
| 10 | Media Planning | Lecture-Presentation-Mutual Interpretation | |
| 11 | Evaluation of Advertising Effectiveness | Lecture-Presentation-Mutual Interpretation | |
| 12 | Advertising Industry | Lecture-Presentation-Mutual Interpretation | |
| 13 | Advertising Ethics | Lecture-Presentation-Mutual Interpretation | |
| 14 | Content Marketing in Advertising | Lecture-Presentation-Mutual Interpretation | |
| 15 | Advertisement Legislation | Lecture-Presentation-Mutual Interpretation | |
| 16 | Term Exams | Preparation for the Exam | |
| 17 | Term Exams | Preparation for the Exam |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||