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Information
| Unit | FACULTY OF FINE ARTS |
| GRAPHIC PR. | |
| Code | GRS323 |
| Name | History of Modern Graphic Design |
| Term | 2021-2022 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BURÇAK SALMAN KIZILOK |
| Course Instructor |
Dr. Öğr. Üyesi Tuğba GAYRET
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Be able to examine the role of historical, cultural, economic, and technologic factors in the development of graphic design and recognize design styles, certain graphic designers, illustrators, and artists from the 1960s to the present.
Course Content
Development progress of graphic design 1960's to nowadays
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Be able to have a analytic, conceptual and intellectual point of view with the analyses of economic, cultural and technologic effects over graphic design products |
| LO02 | Be able to transfer the academic knowledge to his/her profession. |
| LO03 | Be able to have an information about contemporary graphic designers and design groups that are shaped up graphic design history. |
| LO04 | Be able to realize the interaction between graphic design and other disciplines |
| LO05 | Be able to comprehend the development of the graphic design |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Recognition of the basic elements and principles of art and design. | 3 |
| PLO02 | - | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 5 |
| PLO03 | - | Identification of communication methods, communication elements and mass communication media | 3 |
| PLO04 | - | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 3 |
| PLO05 | - | Using the information of ther field with the practices of other diciplines. | 2 |
| PLO06 | - | Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. | 2 |
| PLO07 | - | Using different materials, paints and technological tools in the process of design. | 0 |
| PLO08 | - | Using research methods, techniques and dialectic to make access to information. | 2 |
| PLO09 | - | Being competent in at least one foreign language to be able to understand and communicate in the field. | 4 |
| PLO10 | - | Operating information and communication technologies effectively, both in learning process and design process. | 2 |
| PLO11 | - | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO12 | - | Ability to work effectively and take responsibility during individual or group work. | 3 |
| PLO13 | - | Using time efficiently with planned, careful and disciplined work. | 3 |
| PLO14 | - | Ability to read, understand and interpret his/her acquirements with a critical perspective. | 4 |
| PLO15 | - | Having the self-confidence and ability of communicating, written, orally and visually. | 3 |
| PLO16 | - | Establishing effective communication with his/her colleagues, employers and persons he/she works with. | 3 |
| PLO17 | - | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 3 |
| PLO18 | - | Being aware of the role and importance of graphic design in social life. | 3 |
| PLO19 | - | Taking responsibility in the use of correct language when designing. | 3 |
| PLO20 | - | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | General information about the course | Reading of the literature | |
| 2 | International Typgraphic Style | Reading of the literature | |
| 3 | New York School | Reading of the literature | |
| 4 | Typographic expressionism in American graphic design and new advertising | Reading of the literature | |
| 5 | First corporate identities (Pintori and Olivetti) | Reading of the literature | |
| 6 | Masterpieces of corporate identitiy and Chermayeff - Geismar design studio | Reading of the literature | |
| 7 | Repeating entire subjects | Reading of the literature | |
| 8 | Mid-Term Exam | Reading of the literature | |
| 9 | Transportation and olympics design systems | Reading of the literature | |
| 10 | The Conceptual Image | Reading of the literature | |
| 11 | Posmodern Design | Reading of the literature | |
| 12 | International style in graphic design | Reading of the literature | |
| 13 | International style in graphic design | Reading of the literature | |
| 14 | Digital Revolution in Graphic Design | Reading of the literature | |
| 15 | Repeating entire subjects | Reading of the literature | |
| 16 | Term Exams | Reading of the literature | |
| 17 | Term Exams | Reading of the literature |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||