TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
| BUSINESS ADMINISTRATION PR. (ENGLISH) | |
| Code | BUSS413 |
| Name | Strategic Management |
| Term | 2021-2022 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | İngilizce |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. BAHATTİN KARADEMİR |
| Course Instructor |
Prof. Dr. BAHATTİN KARADEMİR
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course has threefold aims: First to introduce the students with the concepts strategic management process. Second, help students develop a strategic perspective. Third, introduce strategy formulation and implementation techniques.
Course Content
Company mission and social resposibility, Companys external environment, Global environment and strategic considerations for multinationals, Internal analysis, Formulation of long term objectives and grand startegies, Strategic analysis and choice: Building shareholder value, Starategy implementation: Short term objectives and functional tactics, Strategic control and continious improvement
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Apply strategic thinking methods through decision-making process |
| LO02 | Define company mission, vision and goals and explain how these are connected demonstrate crafting a strategy |
| LO03 | Define the formal strategy-making process |
| LO04 | Explain business environment |
| LO05 | Apply an internal analysis of the company through variety of approaches |
| LO06 | Explain generic and grand strategies |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explaining business concepts and their interrelationships | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explaining the basic theoretical models, numerical and statistical methods of business management | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explaining the relationship between basic economics concepts and business management concepts | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explaining how to apply theoretical, numerical and statistical methods used in business management | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management | 5 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Applying business management methods by following the basic steps | 5 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Determine appropriate methods to solve business problems | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Evaluate the results that are obtained from applications of business management methods. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Use basic numerical and statistical softwares. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Use basic enterprise resource planning (ERP) softwares | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Working effectively individually and/or in a team | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presenting information effectively in an unfamiliar field by using different sources within the framework of academic rules. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Accurately express the obtained information and comments verbally and in writing | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Acting in accordance with social, scientific and professional ethical values from an entrepreneurial perspective | 5 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Determining the most appropriate business management approaches, practices and methods by considering the sector, size, resources, culture, goals and objectives of the enterprises. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the activities of businesses, on businesses. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to strategic management | Strategic management theory, (p.1-40) | |
| 2 | External Analysis | Strategic management theory, (p.41-74) | |
| 3 | Internal analysis | Strategic management theory, (p.75-108) | |
| 4 | Building competitive advantage-functional level | Strategic management theory, (p.109-148) | |
| 5 | Building competitive advantage-functional level | Strategic management theory, (p.109-148) | |
| 6 | Building competitive advantage-business level | Strategic management theory, (p.149-185) | |
| 7 | Strategy in the global environment | Strategic management theory, (p.262-301) | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Corporate level strategies | Strategic management theory, (p.302-365) | |
| 10 | Corporate level strategies | Strategic management theory, (p.302-365) | |
| 11 | Corporate level strategies | Strategic management theory, (p.302-365) | |
| 12 | Corporate performance, business ethics | Strategic management theory, (p.366-400) | |
| 13 | Implementing strategies in an industry | Strategic management theory, (p.401-440) | |
| 14 | Implementing strategies across industries and countries | Strategic management theory, (p.442-475) | |
| 15 | Projects presentations | Preparings of projects | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 4 | 12 | 48 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 162 | ||
| Total Workload / 25 (h) | 6,48 | ||
| ECTS | 6 ECTS | ||