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Information
| Unit | YUMURTALIK VOCATIONAL SCHOOL |
| Code | YDT202 |
| Name | İnternational Marketing |
| Term | 2021-2022 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. AYHAN SAYĞI |
| Course Instructor |
Öğr. Gör. AYHAN SAYĞI
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to enable the learners to act according to the structure of international markets as well as national markets, to use the advantages of inclining towards international markets, to comprehend which international markets to choose and why to choose them and to determine and use marketing and communication strategies according to international markets.
Course Content
International marketing concept, market research process, information systems in marketing, marketing planning process and strategy, marketing mix and culture issues will be processed.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To be able to comprehend the necessity and structure of international marketing and the differences with respect to national marketing |
| LO02 | To be able to use information communication technologies and professional tools in international marketing research |
| LO03 | To be able to form solutions to the problems that may be encountered in international markets |
| LO04 | To be able to plan marketing strategies and to use these in international markets |
| LO05 | To be able to provide communication activity in accordance with the qualifications of the international market structure |
| LO06 | To be able to determine and use communication techniques required for sales in international markets |
| LO07 | To be able to apply advertising activities in accordance with international product policies |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Students explain the basic concepts of business, economics, accounting, basic law, foreign trade legislation and transactions in the field of foreign trade. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Students use their professional knowledge in the field of foreign trade in decision-making, implementation and behavior processes. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students know the dynamics in the field of foreign trade. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Students perform their professional duties and responsibilities with their knowledge and skills in the field of foreign trade. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Students take responsibility as a team member for solving problems in the field of foreign trade. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Students critically evaluate professional knowledge and skills in the field of foreign trade. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Students are aware of the necessity of lifelong learning in accordance with the dynamic structure of the foreign trade area. | 3 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Students develop their professional knowledge and skills to adapt to the changes in foreign trade. | 4 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students convey their thoughts, suggestions, professional knowledge and skills in the field of foreign trade to the relevant people in the communication process, in writing and orally. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students perform their professional duties and responsibilities in the field of foreign trade in accordance with teamwork. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students acquire foreign language knowledge at a level to perform their professional duties and responsibilities in the field of foreign trade. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students use information and communication technology tools and other professional tools and techniques to perform their professional duties and responsibilities in the field of foreign trade. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Students perform their professional duties and responsibilities in the field of foreign trade in accordance with social rules. | 3 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | With their entrepreneurial identity, students perform their professional duties and responsibilities in the field of foreign trade in accordance with universal human values. | 3 |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Students perform their professional duties and responsibilities in the field of foreign trade in accordance with the objectives of Atatürk's Principles and Revolutions. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic Concepts of International Marketing | Related issues from the course materials should be read. | |
| 2 | Economical Classification of Countries | Related issues from the course materials should be read. | |
| 3 | Evaluation of International Economic Environment | Related issues from the course materials should be read. | |
| 4 | International market research processes and forms | Related issues from the course materials should be read. | |
| 5 | Basic information systems and information resources in international marketing | Related issues from the course materials should be read. | |
| 6 | The process of formation of Multinational Enterprises and marketing activities | Related issues from the course materials should be read. | |
| 7 | International marketing planning process and formation of international marketing strategy | Related issues from the course materials should be read. | |
| 8 | Mid-Term Exam | Related issues from the course materials should be read. | |
| 9 | Product strategy in international marketing | Related issues from the course materials should be read. | |
| 10 | Product strategy in international marketing | Related issues from the course materials should be read. | |
| 11 | Distribution strategy and logistics in international markets | Related issues from the course materials should be read. | |
| 12 | Distribution strategy and logistics in international markets | Related issues from the course materials should be read. | |
| 13 | Marketing communication efforts in international marketing | Related issues from the course materials should be read. | |
| 14 | International Marketing and Culture Relationship | Related issues from the course materials should be read. | |
| 15 | International Marketing and Culture Relationship | Related issues from the course materials should be read. | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||