TÜRKÇE
ENGLISH
Information
| Unit | YUMURTALIK VOCATIONAL SCHOOL |
| Code | YOT238 |
| Name | Organic Agriculture Product Packaging and Marketing |
| Term | 2021-2022 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2.5 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. UĞUR KEKEÇ |
| Course Instructor |
Öğr. Gör. Dr. UĞUR KEKEÇ
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Objective of this course the student in our country, raising awareness of organic farming increasingly, to teach farming
Course Content
Basics of marketing and agricultural marketing, kinds of markets and consumer behaviours, supply and demand of agricultural products, the price of agricultural products, classification of markets, the marketing strategies, main and the other services of agricultural marketing.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Lists the basic principles of marketing in general. |
| LO02 | Explains the marketing of organic products and methods of making such businesses profitable. |
| LO03 | Distinguishes the problems encountered in the packaging of organic products. |
| LO04 | Indicates the problems encountered in marketing the products. |
| LO05 | Knows and lists the materials used in packaging of organic products. |
| LO06 | Lists the differences in packaging and marketing of organically produced products and conventionally produced products. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Giving general information about the objective and the content of the course. The different aspects of the marketing and storage between the conventional and organic products. | Related issues from the course materials should be read | |
| 2 | Today' marketing understanding; production, sale and marketing eras. Marketing mix and coordinated marketing operations. | Related issues from the course materials should be read | |
| 3 | Agricultural and extra agricultural and macro/micro factors affected organic and conventional products in marketing. Demographic, socio-cultural, socio-economic, legal, technological etc. factors. | Related issues from the course materials should be read | |
| 4 | Market segmentation, market segmentation criteria, the features and advantages and disadvantages aspects of organic products | Related issues from the course materials should be read | |
| 5 | Consumer behaviour, analyses of the factors affected consumer purchase decisions and consumer demand, | Related issues from the course materials should be read | |
| 6 | Marketing research, market and marketing research methods for organic products, methods of determination of consumer profile for organic products. | Related issues from the course materials should be read | |
| 7 | Determination of the type of the organic product for the market, new product development process, packaging methods and rules that compliance with national and international law and regulations. | Related issues from the course materials should be read | |
| 8 | Mid-Term Exam | Related issues from the course materials should be read | |
| 9 | Explanation of midterm exam questions | Related issues from the course materials should be read | |
| 10 | Transport and storage of organic products, national and international rules and methods of them compliance with laws and regulations. | Related issues from the course materials should be read | |
| 11 | Pricing of organic products, pricing methods and pricing strategies. | Related issues from the course materials should be read | |
| 12 | Promotional activities of organic products, advertisement, demand creation, informing activities for consumers. | Related issues from the course materials should be read | |
| 13 | Distribution and sales of organic products, distribution channels, storage of organic products in each distribution channel | Related issues from the course materials should be read | |
| 14 | Worldwide examples on marketing of organic products and recent developments. | Related issues from the course materials should be read | |
| 15 | Reviewing all subjects | Related issues from the course materials should be read | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 100 | ||
| Total Workload / 25 (h) | 4,00 | ||
| ECTS | 4 ECTS | ||