TÜRKÇE
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Information
| Unit | FACULTY OF SPORT SCIENCES |
| SPORTS MANAGEMENT PR. | |
| Code | SYB301 |
| Name | Public Relations |
| Term | 2021-2022 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ENGİN ÇELEBİ |
| Course Instructor |
Doç. Dr. ENGİN ÇELEBİ
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The course aims to transfer the theorical information to the practice with focusing on the public relations campaign and its steps, the technics and examples which are used in public relations, the tools and activities that are used in public relations. With using the examples of public events, students will be able to prepare a sports public relations campaign and become qualified in this field.
Course Content
The main terms and definitions in Public Relations, the campaign process and its steps in public relations, the examples of public relations campaigns, public relations implementations in written/visual and verbal communications, media strategies and relations, press conference/press release/press invitations, will be discussed, and a sports public relations projects will be prepared by the students.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Organizes and/or actively participates in the social, artistic and cultural activities, reports events. |
| LO02 | Has an active role in individual and group activities and successfully finishes the tasks in group work in sports areas. |
| LO03 | To acquire creativeness, to use initiatives and to be able to act independently |
| LO04 | In additon to occupational skills, develops himself on scientific, cultural and artistic areas according to his own abilities and needs. |
| LO05 | Has the skills of active listening, empathy, self-expression, and use of communication technology for effective interpersonal communication. |
| LO06 | Acts appropriately with professional ethical standards |
| LO07 | Understands the knowledge, skills and values related to sport organizations management at the highest level. |
| LO08 | Analysis the internal and external environment of sport organizations, solves its problems and makes decisions in accordance with the changing conditions. |
| LO09 | Practises the management functions and organization principle to sport organization |
| LO10 | Understands how managerial decision-making process is affected by the organizational culture and ethical values of sport organization. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines information about management, leadership theories and concepts, sports organizations, problems, policies and historical processes in the field of sports management. | |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Plans the knowledge and skill processes related to the field of sports management. | 4 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Supervises the management processes regarding sports facilities and technologies. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Conducts internal and external environmental audits of sports organizations. | 3 |
| PLO05 | Yetkinlikler - Alana Özgü Yetkinlik | It adopts the use of sports culture, philosophy, organizational culture and ethical values in managerial processes. | |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Determines organizational goals, objectives and strategies in the working environment. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Plans the technical, tactical and managerial skills processes of sports branches. | |
| PLO08 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Implements the management functions of the institution and regulates its relations with its stakeholders. | 5 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Accesses information in the field of sports management and analyzes it using critical thinking skills. | 4 |
| PLO10 | Bilgi - Kuramsal, Olgusal | Explains information about general human anatomy, physiology and nutrition. | |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | By implementing the management functions of the institution, it analyzes and effectively manages its relations with its stakeholders. | 4 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Plans and manages sports organizations and events. | 5 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Organizes and implements projects/activities for sports institutions with a sense of social responsibility. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Public Relations. An overview to main terms and definitions. | Reading the Textbooks | |
| 2 | Campaign Process and Steps. Analyzing, Researching, Creating Scenarios to Solve a Problem. | Reading the Textbooks | |
| 3 | Strategic Planning. Term of Target Audience, and Identification of Target Audience. Definition of Strategies and Budget Planning. | Reading the Textbooks | |
| 4 | Examining of Public Relations Implementations and their Examples. | Reading the Textbooks | |
| 5 | Public Relations Implementations in Written/Visual and Verbal Communications | Reading the Textbooks | |
| 6 | Media Strategies, and Media Relations. | Reading the Textbooks | |
| 7 | Public Relations Implementations: Press Conference and Press Release, Press Invitations | Reading the Textbooks | |
| 8 | Mid-Term Exam | Reading the Textbooks | |
| 9 | Speeches for Press/Campaign Presentation Technics. Exhibitions, Fairs and Organizations. | Reading the Textbooks | |
| 10 | Campaign Implementations, Control, and Evalution. | Reading the Textbooks | |
| 11 | Public Relations Implementations in In-house PR, Reputation Management, Crisis Management, Corporate Affairs and Lobbying Activities. | Reading the Textbooks | |
| 12 | Global Public Relations Implementations, e-PR Implementations. PR Company Organization, Operation, and Choosing. | Reading the Textbooks | |
| 13 | Examination of project examples in public relation | Project assignment | |
| 14 | The stages of project regulation in public relations | Project assignment | |
| 15 | Project presentations | Project assignment | |
| 16 | Term Exams | Reading the All Lecture Notes and Textbooks | |
| 17 | Term Exams | Reading the All Lecture Notes and Textbooks |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Homework | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 2 | 28 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 88 | ||
| Total Workload / 25 (h) | 3,52 | ||
| ECTS | 4 ECTS | ||