TÜRKÇE
ENGLISH
Information
| Unit | |
| Code | SD0449 |
| Name | Public Relations Plans And Applications |
| Term | 2021-2022 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Label | NFE Non-Field Elective Courses (University) UCC University Common Course |
| Mode of study | Hibrit Öğretim |
| Catalog Information Coordinator | Doç. Dr. ENGİN ÇELEBİ |
| Course Instructor |
Doç. Dr. ENGİN ÇELEBİ
(Güz)
(A Group)
(Ins. in Charge)
Doç. Dr. ENGİN ÇELEBİ (Bahar) (A Group) (Ins. in Charge) |
Course Goal / Objective
In this lesson, students will be learn basic information about the public relations practices.
Course Content
It develops basic skills for public relations practices and develops methods to apply these skills.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the basic concepts and models in the field of public relations. |
| LO02 | Applies methods and strategies that develop creative thinking in public relations. |
| LO03 | Explains ethical principles in public relations practices. |
| LO04 | He/she acquires the basic application skills specific to the field and uses the methods in which he/she can apply these skills. |
| LO05 | Implements the legal regulations related to the field of public relations. |
| LO06 | Follows local, national and international practices and explains them with a critical perspective. |
| LO07 | Makes visual design applications at the level required by public relations applications. |
| LO08 | Tells the distinctive features of local and global public relations practices. |
| LO09 | Creates public relations practices using creative techniques. |
| LO10 | Explain the social functions and historical development of public relations. |
| LO11 | Tells the social effects of public relations on daily life. |
| LO12 | Examines and analyzes public relations practices in social media. |
| LO13 | Explain the latest trends in public relations practices. |
| LO14 | Develops plans and practices related to public relations in different fields. |
| LO15 | Integrates public relations practices with corporate purposes. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 8 | Mid-Term Exam | ||
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Homework | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 2 | 28 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 3 | 3 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||