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Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | RTV222 |
| Name | Television Advertising |
| Term | 2021-2022 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3.5 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. BERİN YOCA |
| Course Instructor |
Öğr. Gör. Dr. BERİN YOCA
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
With this course students; advertorials take related qualifications.Advertisign design, develop effective creative advertising and advertising production skills.
Course Content
Definition of advertising, advertising of properties, products and services, preliminary research, to decide on the type and format of advertisement, advertising ideas, advertising film shooting preparation, advertising shoot, make advertising fiction.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the place of advertisement in marketing communication. Can define functions and types of advertisement. |
| LO02 | Students will be able to express the basic concepts of the theories and models related to the functioning of advertisement. |
| LO03 | Describe the roles and functions of advertising agencies, the types of agencies, and the units that make up the advertising agency. |
| LO04 | To be able to explain consumer and customer concepts. Knowledge and skills to influence consumer decision making process in advertising. |
| LO05 | Can define advertising objectives. Explain ad message strategy. |
| LO06 | Know the features and types of television commercials. |
| LO07 | Describe the production stages of television commercials. |
| LO08 | The student can develop his own advertising idea. |
| LO09 | Can conduct research and situation analysis for commercial film. |
| LO10 | Know the properties of television advertising text. |
| LO11 | Can prepare an ad storyboard. |
| LO12 | Can make a shooting plan. |
| LO13 | Advertising enhances the shooting skill. |
| LO14 | Learns editing techniques specific to television advertising. |
| LO15 | It can make presentation of the advertising design. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Advertising definitions, types, functions and roles of the parties advertising | Searching | |
| 2 | The basic concepts related to the functioning of the advertising, theories and models | Searching | |
| 3 | Advertising Agencies, types, units constituting the advertising agency, advertising-related institutions | Searching | |
| 4 | Advertising and consumer behavior | Searching | |
| 5 | Advertising planning process | Searching | |
| 6 | The importance of television and television advertising in mass media | Searching | |
| 7 | Production stage of television advertising | Searching | |
| 8 | Mid-Term Exam | Searching | |
| 9 | Advertising project presentation | Searching | |
| 10 | Scenario studies and assessments on samples | Searching | |
| 11 | Advertising text and screenplay | Searching | |
| 12 | Storyboard | Searching | |
| 13 | Shooting plan | Searching | |
| 14 | Advertising shooting | Searching | |
| 15 | Make Advertising fiction | Searching | |
| 16 | Term Exams | Searching | |
| 17 | Term Exams | Searching |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 108 | ||
| Total Workload / 25 (h) | 4,32 | ||
| ECTS | 4 ECTS | ||