TÜRKÇE
ENGLISH
Information
| Code | TTS408 |
| Name | Textile Marketing |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
Course Goal
Textile Marketing course aims to develop marketing knowledge and skills of students, enable to capture opportunities and challenge with problems faced, to lead proper way to solve problem and have decision in marketing related issues.
Course Content
Textile Marketing course includes topics such as definition of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing researches, industrial markets, consumer behaviours.
Course Precondition
None
Resources
Torlak, Ömer and Özmen, Müjdat (2013), Principles of Marketing, Anadolu University
Notes
Lecture presentations and notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains textile marketing function and basic definitions. |
| LO02 | Determine environmental factors that may affect textile marketing decisions |
| LO03 | Recall and implement basic marketing research methods. |
| LO04 | Lists factors effecting decisions on consumer behaviour and purchasing. |
| LO05 | Differentates characteristics and purchasing behaviour in industrial textile markets. |
| LO06 | Recall knowledge about effective market segmentation principles and stages. |
| LO07 | Develops and implements strategic marketing plan |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | In business life; are open to learning, self-confident, can stand behind their work, exhibit an enthusiastic and energetic attitude. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Gains knowledge of research methods, artistic criticism and art history. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Have a level of foreign language knowledge to follow up-to-date information in the field of textile design and communicate with colleagues. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains knowledge of creating surface arrangements and creating new designs with basic art elements and principles. | 3 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Gains the skills of collecting, announcing and applying information on textile design and fashion within the framework of social, scientific, artistic and ethical values. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | In textile design; creates contemporary and creative design proposals and solutions for aesthetic values and user needs under social, cultural and economic constraints. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Abstract and concrete concepts; transforms it into creative thinking, innovative and original works. | 3 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | To be able to create original collections of weaving, printing and apparel design regarding to a theme and to be able to present them in creative ways. | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Have the ability to research, follow, use and develop new materials used in textile design. | 3 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | The ability to perceive, think and apply multidimensional design surfaces develops. | 4 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Creates textile designs in computer aided environment by adapting/learning to information-communication technologies and new programs. | |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | She/he creates various color combinations by using different materials, methods and techniques in her/his designs. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Creates 2-dimensional surfaces and/or 3-dimensional products by using the knowledge gained in the application of textile design and arts. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Within the framework of lifelong learning, they will have the competence to develop themselves in scientific, social, cultural and sports fields. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Gains the ability to solve design problems with analytical thinking method, prone to teamwork with different disciplines. | 4 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Evaluates the industrial production of the prototype design he/she created. | 3 |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | He/she interprets and evaluates the knowledge and skills acquired in the field of textile design with a critical approach. | 2 |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Shares her thoughts and design suggestions with the target audience by using written, verbal and visual data. | 4 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Becomes aware of national and international values in art and design. | 3 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Gains aesthetic awareness. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition and Development of Textile Marketing | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Marketing Function and Importance in Textile Industry | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Strategic Planning: Developing and Implementing Marketing Plan | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 4 | Developing and Implementing Marketing Plan in Textile Industry | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 5 | Marketing Environment | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Textile Marketing Environment | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Marketing Research | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 8 | Mid-Term Exam | Reading related chapter from the textbook and lecture notes and making research in the web. | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Consumer Behaviour and Decision-Making | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Consumer Behaviour and Decision-Making in Textile Industry | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Industrial Markets | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Industrial Textile Markets and Purchasing | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Market Targeting | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 14 | Market Targeting in Textile Industry | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Market Segmentation in Textile Industry | Reading related chapter from the textbook and lecture notes and making research in the web. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Final Exam | Reading textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exam | Reading textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 10 | 10 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 104 | ||
| Total Workload / 25 (h) | 4,16 | ||
| ECTS | 4 ECTS | ||