TÜRKÇE
ENGLISH
Information
| Code | ECS213 |
| Name | Public Relations |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. ENGİN ÇELEBİ |
Course Goal
In this lesson, students will be learn basic information about the public relations practices.
Course Content
It develops basic skills for public relations practices and develops methods to apply these skills.
Course Precondition
None.
Resources
Çelebi, E. "How Should Public Relations Practices Be?", Nobel, Ankara, 2019
Notes
Çelebi, E. "Measuring The Effectiveness Of Public Relations In Health Organizations: Comparison Of Private And Public Health Organizations", Anadolu University Journal Of Social Sciences, 2021
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students will learn the basic concepts and models of Public relations practices. |
| LO02 | Creative thinking and development methods and strategies can be used in Public relations practices. |
| LO03 | Is committed to adhering to ethical principles in Public relations practices. |
| LO04 | It acquires basic field-specific application skills and uses methods that can apply these skills. |
| LO05 | He /she has information about the legislation related to the field of Public relations practices.. |
| LO06 | They follow local, national and international practices and interpret them critically. |
| LO07 | Have knowledge of visual design applications at the level required by Public relations practices. |
| LO08 | Can identify the distinguishing properties of local and global Public relations practices. |
| LO09 | Creates public relations applications by using creative techniques. |
| LO10 | Learns the social functions and historical development of Public relations practices.. |
| LO11 | Learn the social effects of Public relations practices on daily life. |
| LO12 | They can review and analyze on social media Public relations practices.. |
| LO13 | Learn the latest trends in Public relations practices. |
| LO14 | Develops plans and practices related to Public relations in different fields. |
| LO15 | It integrates Public relations practices with corporate purposes. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have sufficient knowledge in pharmaceutical field and develop the knowledge. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Comprehends professional knowledge with ethical responsibility through current laws and legislation. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Provides consultancy service to patients, community and health care personnel and evaluates advanced knowledge and skills with a critical approach. | 2 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Possessing the knowledge of historical and current developments in the field of Pharmacy, monitoring, evaluation and application of scientific and evidence-based data, and adopting lifelong learning. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Have the knowledge and skills to help provide patient-oriented pharmacy applications and individualized pharmaceutical care by learning the basics of Clinical Pharmacy, | |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes a role in the evaluation and analysis of the events and cases related to the development of pharmacy profession and education. | |
| PLO07 | Yetkinlikler - Öğrenme Yetkinliği | Integrates and develops professional knowledge via different disciplines and uses the acquired knowledge to improve the health level and quality of life of the community. | 2 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Use effectively the concepts and applications of basic sciences and basic medical sciences in the field of medicine and pharmacy and update the information. | |
| PLO09 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates effectively in writing and speaking. | 5 |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Practices the profession in accordance with Atatürk's principles and reforms, equipped with universal knowledge, uses Turkish correctly and knows at least one foreign language. | 1 |
| PLO11 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Be an example to society withexternal appearance, demeanor, attitude and behavior for the other professionals and society and with professional identity | 5 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Have knowledge about health policies and health economics, pharmacy management and define the problems in pharmaceutical field. | |
| PLO13 | Yetkinlikler - Alana Özgü Yetkinlik | Interprets information about current health and treatment problems and attends meeting on related matters . Plays an active role in community health. | |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | Acquires basic information about diseases, makes decisions about the drugs used in treatment in accordance with rational drug use. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of Public relations practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 2 | Effects of Public relations practices on daily life | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 3 | Modernism and Public relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Public relations and directing the public | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 5 | Public relations and community culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 6 | Public relations and image | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 7 | Public relations and popular culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 8 | Mid-Term Exam | Making project, giving a presentation | Ölçme Yöntemleri: Ödev |
| 9 | Public relations and culture industry | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 10 | Examining Global Public relations plans and practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Examining Local Public relations plans and practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 12 | Universal Human Rights Practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 13 | Examining Award-winning Public relations practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 14 | Community Service Practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 15 | Examining Public Spots | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 16 | Term Exams | Making project, giving a presentation | Ölçme Yöntemleri: Ödev |
| 17 | Term Exams | Making project, giving a presentation | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||