TÜRKÇE
ENGLISH
Information
| Code | GRS327 |
| Name | Graphic Expression and Communication 1 |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi OYA AYGÜN |
Course Goal
In this period when visual communication is constantly changing its form and continuing its existence in new environments, the field of graphic design needs to adapt to this change. Within the scope of the course, it is aimed to examine this change in terms of both technology and form-content relationship and to examine the change and development created by interdisciplinary interaction in the field of graphic design.
Course Content
Communication and new environments in visual communication. Technological changes in graphic design. The effects of different disciplines on the field. Communication trends and their effects on graphic design. Examining and researching the field of graphic design in every aspect. It consists of academic studies such as problem-solution presentation and graphic design application in order to identify, examine, discuss and develop solution suggestions for the problems of visual communication.
Course Precondition
None
Resources
Lester, P.M. (2006). Visual Communication with Infotrac, Images With Messages. Belmont, Thomson Higher Education. Jamieson, G.H. (2007). Visual Communication, More Than Meets the Eye. Chicago, The University of Chicago Press. Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. İstanbul, İnkılap Kitabevi. Berger, J. (2007). Görme Biçimleri. İstanbul, Metis Yayınları Arnheim, R. (2007). Görsel Düşünme. İstanbul, Metis Yayınları Williams, R., Newton, J., (2009). Visual Communication, Integrating Media, Art, And Science. Taylor and Francis. Grafik Tasarım Kuramı (2012)H. Armstrong (Mehmet Emin Uslu Çev.) İstanbul, Espas yayınları. Armstrong, H. (t.y. ). Grafik Tasarım. İstanbul, Espas Sanat Kuram Yayınları Fisk, P. (2010). Yaratıcı Deha. MediaCat Yayınları, İstanbul. Twemlow, A. (2008). Grafik Tasarım ne içindir, İstanbul, Yem Yayın.
Notes
Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. İstanbul, İnkılap Kitabevi. Harris, P., Ambrose, G. (2009). The Fundamentals of Graphic Design. AVA Publishing. Teker, U. (2009). Grafik Tasarım ve Reklam. İstanbul, Yorum Sanat Yayınevi.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Comprehending the analysis of the changing meanings of graphic design, communication design, visual communication design concepts in the contemporary world. |
| LO02 | Theoretical research of the fields that constitute the content of the concept of communication design. |
| LO03 | Basic concepts of visual communication, which is a relatively more effective way of written and auditory communication, Researching new media applications at national and international level in print and digital media that constitute the fields of communication design. |
| LO04 | Researching and teaching the theories in this field and making application studies. |
| LO05 | It is aimed that the student will be able to perceive and interpret the forms of visual communication correctly within the framework of the factors affecting and directing the visual perception, the principles of perception, forms of visual communication, indicators, the effects of physical conditions on communication. |
| LO06 | To identify problems encountered in graphic design applications and experiences, to develop solutions. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the basic elements and principles of Art and Design. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Identification of communication methods, communication elements and mass communication media | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Using research methods, techniques and dialectic to make access to information. | 5 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | It uses the basic principles of art and design such as color, hierarchy, size and scale. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Using different materials, paints and technological tools in the process of design. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Using the information of ther field with the practices of other diciplines. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the skills to work effectively and take responsibility individually and in groups. | 4 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Taking responsibility in the use of correct language when designing. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands the importance of a planned, meticulous and disciplined design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Operating information and communication technologies effectively, both in learning process and design process. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Having the self-confidence and ability of communicating, written, orally and visually. | 5 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to communicate well with colleagues, employers and individuals to whom they serve. | 4 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Being competent in at least one foreign language to be able to understand and communicate in the field. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Being aware of the role and importance of graphic design in social life. | 5 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 5 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Giving information about the course and the semester plan, reporting the resources | Sample review, Research | Öğretim Yöntemleri: Anlatım |
| 2 | Communication, Communication forms, Communication media, New media | Sample review, Research | Öğretim Yöntemleri: Soru-Cevap, Beyin Fırtınası |
| 3 | Discussion of visual culture and communication concepts | Sample review, Research | Öğretim Yöntemleri: Beyin Fırtınası, Anlatım |
| 4 | Visual communication, Communication design and Graphic design | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 5 | Class discussion on the given readings | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 6 | Effects of technological developments on Graphic Design | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 7 | Interaction of graphic design with other disciplines | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 8 | Mid-Term Exam | Midterm Review | Ölçme Yöntemleri: Ödev |
| 9 | Form production methods and types | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 10 | Design and Creativity, Skill, Aptitude | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 11 | Conceptualization, Conceptualization | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 12 | Classroom discussion on image, symbol and meaning relations | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Abstraction, deformation and stylization | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 14 | Basic design principles and elements | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 15 | Graphic Design product creation processes and stages | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 16 | Term Exams | Final Exam | Ölçme Yöntemleri: Ödev |
| 17 | Term Exams | Final Exam | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||