TÜRKÇE
ENGLISH
Information
| Code | TSP117 |
| Name | Consumer Behavior |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. SEVAL RENKAL DIBLAN |
Course Goal
To provide students with information about the reasons of consumer behavior, factors affecting consumer behavior, consumption strategies, consumer reactions and consumer psychology.
Course Content
This course is designed to introduce and familiarize students with the basic concepts and procedures for investigating consumers' and industrial users' buying habits, pre-purchase decision processes, and post-purchase evaluation processes. Emphasis will be on assessing the importance of various factors within the market environment and their influences on the assessment of individuals and groups attitudinal and behavior outcomes in different market situations as well as in developing workable managerial strategies.
Course Precondition
No prerequisites.
Resources
Solomon, Michael R.. (2018). Consumer Behavior : buying, having, and being (Ed. 12th). Boston: Pearson.
Notes
Lecture Notes, Seval RENKAL DIBLAN
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Eexplain the reasons of consumer behaviour. |
| LO02 | Interpret factors affecting consumer behaviour. |
| LO03 | Explain consumption strategies. |
| LO04 | Interpret consumer reactions. |
| LO05 | Questions the reasons for buying or not buying behavior by having knowledge about consumer psychology. |
| LO06 | Gain knowledge about consumer behavior, especially about topics such as motivation, personality, perception, learning, and attitude. |
| LO07 | Learn, social and cultural aspects of consumer behavior. |
| LO08 | Explain consumer decision making process. |
| LO09 | Interpret the relationship between consumer behavior and marketing strategy. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Tourism and travel services with the basic concepts and principles of the field that understand how their activities See new developments and technologies in the field of tourism and travel services, and understand the importance of these | 2 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Learn the tourism sector services involving public sector also has specific sensitivities and understand their behavior patterns related to these sensitivities. Tour operator and understand the intricacies of technical and operation issues. | 2 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Understanding of the importance of lifelong learning, scientific and technological advances constantly improve yourself by watching, tracking global issues to be conscious individuals. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Recognizes the valuable documents and books used in commercial life and work according to proper procedures and principles of the legislation. Office layout and personnel management, public relations, communications and make the necessary skills related to information storage gains. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | How to recognize that the execution of administrative activities in the tourism and travel services. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Civil liability in the field of tourism and travel, and will have information about legislation | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | It captures an important opportunity to reach the levels required by the industry in foreign languages. Labour gain the ability to run software packages may encounter in life. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Face to face communication, effective communication and features have gained power to persuade. | 5 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Understand how it works at all levels of the travel process. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Learns the business life in general and the characteristics of businesses operating in the transportation sector in particular. | 2 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Be sensitive to differences between people and cultures, show tolerance and respect. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | It measures the impact of the tourism sector on the country's economy and transportation services. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic Concepts of Marketing and Its Strategies, Consumer in Modern Marketing | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Consumer Behavior | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Interdisciplinary Approaches in Consumer Behavior | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Cosumer Behavior Model | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Consumer as an Indıvıdual, Perception, Learning, Motivation, Value and Involvement | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Consumer as an Indıvıdual, Attitude and Identity | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Income, age, family structure,social status, | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Traditional and Modern Approaches, Veblen, Skinner, Pavlov and Freud's Basic Theories | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Innovation, Goup and The Effect of Opinion Leader | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Consumer knowledge acquisition and decision making process | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Consideration after purchasing process | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Culture and Life Style | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | The antecedents of Consumer Behaviour | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | The antecedents of Consumer Behavior and Some Examples | readings about related topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Final Exams | preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exams | preparation for the exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||