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Information
| Code | AB315 |
| Name | Industry and Marketing in Sports |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. HARUN TOSUN |
Course Goal
The aim of this course is to provide the students who will have a career in sports, to learn the processes related to the formation, pricing, presentation and delivery of sports activities.
Course Content
This course includes topics related to the production, pricing, promotion and delivery of sports activities.
Course Precondition
None
Resources
Sports Marketing Concepts-Methods-Examples Yrd.Doç.Dr.Velittin BALCI
Notes
Sports Marketing Metin ARGAN
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the basic concepts and specific features of sports marketing. |
| LO02 | Analyze consumer and industrial market in sport. |
| LO03 | Explains the relationship between macro-micro environmental factors and sports marketing. |
| LO04 | Recognizes marketing information systems and marketing research applications in the field of sports. |
| LO05 | Differentiates markets, positions business and selects target market on the basis of sport. |
| LO06 | Lists and explain the marketing mix |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain the basic concepts and principles of coaching. | 2 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Evaluates the developments in the field of coaching in a multifaceted way using scientific methods and techniques. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Combines knowledge obtained from the field of coaching and knowledge of other scientific fields. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines the problems in the field of coaching, applies analytical and modeling methods for the solutions. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explain the method of producing scientific knowledge in the field of coaching. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Reaches information in the field of coaching, classifies it, and uses it for the purpose. | 2 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Uses advanced hypothetic and practical knowledge obtaining in the field of coaching. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Designs the program in the field of coaching | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Inform expert or non-expert groups about coaching issues in written and oral form. | 3 |
| PLO10 | Bilgi - Kuramsal, Olgusal | Uses information technologies in the field of sports for its purpose. | 2 |
| PLO11 | Bilgi - Kuramsal, Olgusal | Takes responsibilities individually or as a group to solve problems encountered in the field of sports. | |
| PLO12 | Bilgi - Kuramsal, Olgusal | Plans and manages the activities for the development of staff working under its own responsibility in the sectors related to coaching. | 3 |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | By gaining the ability to learn the information in the field of coaching with her/his own effort, she/he evaluates the information with a critical approach, classifies and uses the information she/he has learned. | 2 |
| PLO14 | Beceriler - Bilişsel, Uygulamalı | Knows that the learning process is lifelong and behaves accordingly. | |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Establishes ethical relationships with both colleagues and non-field people and uses information and communication technologies. Alongside professional development, she/he constantly develops herself/himself by identifying learning requirements in scientific, social, cultural, and artistic fields in accordance with her/his interests and abilities. | |
| PLO16 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Know the foreign language at the level to follow the developments in the field of coaching. | |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | Knows the importance of individual development, applies the necessity. | |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Follows and learns the developments in the field of coaching and evaluates them from the point of view of social ethics. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The purpose of the sports marketing course and the main resources related to the course | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Sports Industry and Sports Marketing | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Sports Marketing Management | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Information System and Marketing Research in Sports Marketing | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Consumer Behavior | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Market Segmentation and Positioning | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Sports Marketing Mix | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Reading the relevant sections | Ölçme Yöntemleri: Yazılı Sınav, Sözlü Sınav, Ödev, Performans Değerlendirmesi |
| 9 | Sports Marketing Mix features | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Sports Product | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Pricing Decisions | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Distribution | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Promotion: Advertising, Public Relations. | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Promotion: Personal Selling, Sales Promotion | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Sports Sponsorship | Reading the relevant sections | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Reading the relevant sections | Ölçme Yöntemleri: Yazılı Sınav, Sözlü Sınav, Ödev, Performans Değerlendirmesi |
| 17 | Term Exams | Reading the relevant sections | Ölçme Yöntemleri: Yazılı Sınav, Sözlü Sınav, Performans Değerlendirmesi |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||