BYA262 Public Relations

3 ECTS - 2-0 Duration (T+A)- 4. Semester- 2 National Credit

Information

Code BYA262
Name Public Relations
Term 2022-2023 Academic Year
Semester 4. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör. HAYRİYE GÜNGÖR
Course Instructor Öğr. Gör. HAYRİYE GÜNGÖR (A Group) (Ins. in Charge)


Course Goal / Objective

Recognition of the concepts related to the discipline of public relations, explanation of the ways in which the relations with the public are functioning

Course Content

Public Relations, Public Relations Target Group, Public Relations Organization, Public Relations Tools.

Course Precondition

No prerequisites

Resources

Halkla İlişkiler, Prof.Dr. Ahmet KALENDER, Prof. Dr. Zeynep Filiz PELTEKOĞLU, Doç.Dr. Sevil BAYÇU, Dr. Öğr. Üyesi Mehmet Sinan ERGÜVEN, Prof.Dr. Rasime AYHAN YILMAZ, Prof.Dr. Ayla OKAY, Prof.Dr. Aylin GÖZTAŞ, Prof.Dr. Sema BECERİKLİ

Notes

Ders Notu


Course Learning Outcomes

Order Course Learning Outcomes
LO01 To discuss and interpret the theories, concepts, methods, tools and ideas that form the basis of Public Relations with a critical approach.
LO02 To use theoretical information in the field of public relations.
LO03 To carry out public relations practices in accordance with the target group
LO04 Be able to choose the communication channels that are most suitable for the activities of public relations


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Defines the basic concepts and principles of Office Management and Executive Assistantship.
PLO02 Bilgi - Kuramsal, Olgusal Collects, analyzes and evaluates the data necessary for the solution of the problems encountered in the Office Management and Executive Assistant profession.
PLO03 Bilgi - Kuramsal, Olgusal Follows and evaluates the developments in the field of Office Management and Executive Assistant by using scientific methods and techniques.
PLO04 Bilgi - Kuramsal, Olgusal Have basic knowledge of social, economic, cultural and legal issues.
PLO05 Bilgi - Kuramsal, Olgusal Gains information about the supervision and evaluation of the employees working under her in the offices.
PLO06 Bilgi - Kuramsal, Olgusal Explains the information about the use of technology in offices.
PLO07 Bilgi - Kuramsal, Olgusal Explains the services that can be carried out in the offices related to the field of Office Management and Executive Assistant and the related procedures.
PLO08 Bilgi - Kuramsal, Olgusal Develops solution suggestions by using theoretical knowledge and skills, and general problems encountered in the field of Office Management and Executive Assistantship.
PLO09 Bilgi - Kuramsal, Olgusal It can collect the necessary information with the organization foreseen by the manager and present it in the form of a report.
PLO10 Bilgi - Kuramsal, Olgusal He/She can use office technologies effectively.
PLO11 Bilgi - Kuramsal, Olgusal He/She can make time and protocol arrangements for the organizations stipulated by the manager.
PLO12 Bilgi - Kuramsal, Olgusal He/She can create appropriate environments by taking into account the social and cultural differences of individuals and their special needs related to their fields. 2
PLO13 Bilgi - Kuramsal, Olgusal He/She can apply methods and techniques that can keep the documents and recording processes under control for the manager.
PLO14 Bilgi - Kuramsal, Olgusal He/She can take responsibility individually and as a group in solving the problems encountered.
PLO15 Beceriler - Bilişsel, Uygulamalı By gaining self-learning ability, he/she can evaluate the information he/she has learned with a critical approach.
PLO16 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He/She can communicate effectively and healthily with the manager and the internal and external environment of the organization. 4
PLO17 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He/She can use the software and hardware required by his/her profession together with basic computer usage knowledge.
PLO18 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Have sufficient foreign language knowledge in the field of Office Management and Executive Assistant.
PLO19 Yetkinlikler - Öğrenme Yetkinliği Have the necessary knowledge and awareness of social responsibility, ethical values, social security rights, occupational safety, worker health and environmental protection related to the field. 1


Week Plan

Week Topic Preparation Methods
1 A General View of Public Relations, Conceptual Framework of Public Relations, Historical Development of Public Relations, Public Related Concepts. lecture notes Öğretim Yöntemleri:
Anlatım
2 Aims and Basic Principles of Public Relations, Goals Observed from the Perspective of Business, Goals Observed from the Societal Perspective. lecture notes Öğretim Yöntemleri:
Anlatım
3 Organization of Public Relations Unit lecture notes Öğretim Yöntemleri:
Anlatım
4 Public Relations Management Process lecture notes Öğretim Yöntemleri:
Anlatım
5 Target Audience in Public Relations Management, Intra Institutional Target Audience, Non-Institutional Target Audience, Relations with the Media. lecture notes Öğretim Yöntemleri:
Anlatım
6 Communication Tools Used in Public Relations Activities lecture notes Öğretim Yöntemleri:
Anlatım
7 Image and Image Management in Public Relations. lecture notes Öğretim Yöntemleri:
Anlatım
8 Mid-Term Exam Lecture notes Ölçme Yöntemleri:
Yazılı Sınav
9 Public Relations in Crisis Management. Lecture notes Öğretim Yöntemleri:
Anlatım
10 Social Responsibility in Public Relations. Lecture notes Öğretim Yöntemleri:
Anlatım
11 Public Relations and Sponsorship. Lecture notes Öğretim Yöntemleri:
Anlatım
12 Public Relations and Lobbying. Lecture notes Öğretim Yöntemleri:
Anlatım
13 Public Relations And Social Media. Lecture notes Öğretim Yöntemleri:
Anlatım
14 Public Relations and Corporate Culture. Lecture notes Öğretim Yöntemleri:
Anlatım
15 General evaluation Lecture notes Öğretim Yöntemleri:
Anlatım
16 Term Exams Lecture notes Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Lecture notes Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 5 5
Final Exam 1 14 14
Total Workload (Hour) 75
Total Workload / 25 (h) 3,00
ECTS 3 ECTS

Update Time: 17.11.2022 02:08