GZT310 MEDIA ECONOMICS

5 ECTS - 3-0 Duration (T+A)- 6. Semester- 3 National Credit

Information

Code GZT310
Name MEDIA ECONOMICS
Term 2022-2023 Academic Year
Semester 6. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Doç. Dr. FİLİZ YILDIZ
Course Instructor Dr.Öğr. Üyesi Kenan ATEŞGÖZ (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of the course is to provide participants with a comprehensive understanding of media products, media's industrial structure and media's economic policies.

Course Content

The scope of course is fundamental concepts and theorems about media economy. Furthermore, Turkey's evolution process from press to media is evaluated in connection with media's economic policies.

Course Precondition

none

Resources

Levent Yaylagül, Kitle İletişim Kuramları Egemen ve Eleştirel Yaklaşımlar, Dipnot Yayınları, 2021. Noam Chomsky, Medya Gerçeği, Everest Yayınları, 1993. Gülseren Adaklı, Türkiye'de Medya Endüstrisi, Ütopya Yayınları, 2003.

Notes

Documentaries and videos about media organizations


Course Learning Outcomes

Order Course Learning Outcomes
LO01 The participants learn fundamental concepts regarding media economy
LO02 The participants learn theories and models regarding media economy.
LO03 The participants learn production and service strategies in media.
LO04 The participants have knowledge about economic quality of media products.
LO05 The participants can evaluate the impact of globalisation on media industry.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Knows the theoretical approaches in the field of media and communication.
PLO02 Bilgi - Kuramsal, Olgusal Understands developing news production models and new approaches.
PLO03 Bilgi - Kuramsal, Olgusal Learns the concepts of communication and mass communication systems, especially journalism. 5
PLO04 Bilgi - Kuramsal, Olgusal By gaining the ability to communicate effectively, knows the basic dynamics of communication processes.
PLO05 Bilgi - Kuramsal, Olgusal Learns communication models together with sociological, psychological and economic conditions. 5
PLO06 Beceriler - Bilişsel, Uygulamalı Produces, edits and manages news for all kinds of media (newspaper, magazine, website, radio, television, etc.) organizations
PLO07 Beceriler - Bilişsel, Uygulamalı It deals with events with a professional approach, and tries to solve problems or situations scientifically, taking into account rational reason and knowledge in critical situations.
PLO08 Beceriler - Bilişsel, Uygulamalı Shoots photographs in many photography fields, especially in press photography.(e
PLO09 Beceriler - Bilişsel, Uygulamalı It evaluates the contents of media organizations, identifies existing problems and deficiencies, and takes an active role in eliminating such problems.
PLO10 Beceriler - Bilişsel, Uygulamalı Undertakes duties such as press consultant, communication coordinator, communication manager in various institutions and organizations.(eril) 3
PLO11 Beceriler - Bilişsel, Uygulamalı Works in all kinds of national and international media (newspaper, magazine, website, radio, television, etc.) organizations. 4
PLO12 Beceriler - Bilişsel, Uygulamalı Easily grasps new jobs and tasks; easily adapts to new formations and trends in the developing and changing world and professional life.
PLO13 Beceriler - Bilişsel, Uygulamalı Acquires the ability to produce content suitable for developing new communication technologies.
PLO14 Yetkinlikler - Öğrenme Yetkinliği Gains the ability of empathy to comprehend both individual and social processes.
PLO15 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Decision-making becomes self-confident in participating in decision-making processes and assumes responsibility for situations that may arise in such situations.
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Along with acquiring the ability to work independently / individually, she can also take part in collective work and is successful in adapting to new environments and groups.(dişil)
PLO17 Yetkinlikler - İletişim ve Sosyal Yetkinlik It supports social reconciliation and peace; By acting as an intermediary mechanism in all kinds of conflict situations, it prioritizes the right of communication and tries to resolve the problems in peaceful and humane ways.
PLO18 Yetkinlikler - İletişim ve Sosyal Yetkinlik Reaches the consciousness to synthesize the concepts of society, culture and communication with each other.
PLO19 Yetkinlikler - Alana Özgü Yetkinlik The awareness of society and collectivism will be high, as well as being successful in individual life, they will also fulfill their duties in the social system. 3
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Gains competence in various branches of science, especially in social and human sciences, and conducts interdisciplinary studies and analyzes such studies. 4


Week Plan

Week Topic Preparation Methods
1 The course stream, reading list and information about requirements of the course Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap
2 Media economy and conceptual framework. Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
3 The theories and models of media economy Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
4 Evolution from press to media in Turkey Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
5 Media ownership and capital structure in Turkey Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
6 Monopoly in media industry Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
7 The economic quality of media products Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
8 Mid-Term Exam Reading Ölçme Yöntemleri:
Yazılı Sınav
9 Production strategies in media companies. Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
10 Service strategies in media companies. Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
11 Media economy, globalisation and international media. Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
12 Media economy, globalisation and international media 2 Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
13 Digital media and media economy. Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
14 Salary policies, labor and working conditions in media. Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
15 Economy of local media. Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
16 Term Exams Reading Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Reading Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 18.11.2022 04:02