TÜRKÇE
ENGLISH
Information
| Code | ORM205 |
| Name | Marketing of Forest Products |
| Term | 2022-2023 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. CENGİZ KEŞMER |
| Course Instructor |
Gökhan ERGAN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Students will be informed about forest products marketing and general marketing methods, to inform regarding the principles and techniques.
Course Content
The concept of marketing, its place in the historical evolution, definition, classification, marketing and ethics, market management and the relationship with the strategic management process, the macro and micro environmental factors Business, Marketing mix and decision-making process affecting variables, consumer and industrial marketing features, Marketing made of composite, price, promotion and distribution elements and in terms of forestry sector planning principles, effective communication strategies, to be transformed into the marketing strategies of the marketing mix and the creation of alternative strategies, international marketing, services and ideas marketing.
Course Precondition
None
Resources
Lecturer note
Notes
Lecturer note
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | 1.Learn the general principles relating to marketing. |
| LO02 | Queries the current marketing approach in forest management. |
| LO03 | 3.Moden create awareness on the use of marketing in business. |
| LO04 | Marketing can explain the method of processed forest products. |
| LO05 | About laws and regulations related to marketing in forest management becomes shiba. |
| LO06 | General marketing terms have information about the terms that are used in forest management. |
| LO07 | Learn matters relating to non-wood forest products pzarlan. |
| LO08 | The marketing in the future forest işletmelr makes comments on how we can be more efficient. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic knowledge and general concepts related to Forestry and Forestry Products. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Understand national and international forestry policies, laws and obligations. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Uses modern technology and appropriate methods for forestry applications and uses the necessary tools and equipment for forestry services. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Acts in accordance with the law on forestry and forest products and develops positive attitude towards lifelong learning with the knowledge and skills acquired in the field. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Will be able to think analytically, collect and analyze the information about his / her work in the field of forestry and forest products and transfer the information he / she obtained to the application. | 1 |
| PLO06 | Bilgi - Kuramsal, Olgusal | He / she is sensitive to current events and developments and uses these developments effectively. | 2 |
| PLO07 | Bilgi - Kuramsal, Olgusal | The researches about the profession collects information, makes a report, also explains this report clearly to the institutions and people in which it serves, orally and in writing. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Wood can be produced as a forest product and the wood can be explained as a manager. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | The planting, cultivation, maintenance, cutting, production, transportation and storage of primary and secondary forest trees. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | He / she manages the employees in accordance with scientific, cultural and ethical values. | 1 |
| PLO11 | Bilgi - Kuramsal, Olgusal | Wood and non-wood forest products have sufficient knowledge in the field of production technologies and can work as a team leader in the plants where these products are processed. | |
| PLO12 | Bilgi - Kuramsal, Olgusal | Have sufficient knowledge about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Uses the skills of creating, editing, communicating, storing, presenting and sharing corporate information by using computer and internet technologies. | 1 |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Use a foreign language at intermediate level to follow the information in his field and communicate with his colleagues at an adequate level. | |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | To have basic knowledge about cell and organ structure, vital activities, plant-water-soil relationship, meteorological events, ecology and environmental problems in plants. | |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | The development of forests shall provide protection against irregular and unlawful interventions, natural disasters, fires, various forest pests and necessary controls. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction and basic concepts of marketing | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 2 | Subject and scope of Marketing | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 3 | Development of marketing | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 4 | Marketing approach in the forestry business | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 5 | Ministry of Environment and Forestry Business Revolving Fund Regulations Related to Certain Provisions | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 6 | Macro and micro external environmental factors affecting Marketing | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 7 | Forestry goods (products) | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 8 | Midterm exam | Lecture notes should be studied | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Marketing methods used in forestry | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 10 | Secondary forest products essential for determining the sale price | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 11 | The marketing of forest products | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 12 | Forest products sales time and methods | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 13 | The general principles of wood raw material sales | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 14 | Retention in Forest Management | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 15 | Some provisions relating to the utilization of secondary products in the forestry legislation | The topics will be read from the course materials | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 16 | Final exam | Lecture notes should be studied | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final exam | Lecture notes should be studied | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||