TÜRKÇE
ENGLISH
Information
| Code | TEP314 |
| Name | Agricultural Marketing |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi ARZU SEÇER |
Course Goal
to gain information about pricing in agricultural commodities market, marketing mix, cooperations leading agriculture market
Course Content
Supply and demand in agricultural commodities,pricing in different marketing types, marketing mix, cooperations leading agriculture market
Course Precondition
None
Resources
Yurdakul, O., 2007. Tarım Ürünleri Pazarlaması. Ç. Ü. Ziraat Fakültesi Genel Yayın No: 127, Ders Kitapları Yayın No: A – 39.
Notes
Lecture Notes and presantations
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students obtain detailed information about the concepts of demand and supply in agricultural products. |
| LO02 | Students have knowledge about market types and price formation. |
| LO03 | Students knows marketing mix |
| LO04 | Students learns organizations that direct agricultural product markets. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Adequate knowledge on subjects specific to the discipline of Mathematics, Science and Agricultural Engineering (Horticulture), ability to use theoretical and applied knowledge in these fields in complex engineering problems | |
| PLO02 | Bilgi - Kuramsal, Olgusal | The ability to identify and solve problems related to the cultivation, breeding and product preservation of fruit, vegetables, vineyards and ornamental plants in horticulture, the ability to choose and apply appropriate analysis and modeling methods for this purpose. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | The ability to design in a way that meets the necessary conditions for the cultivation of fruit, vegetables, vineyards and ornamental plants in the open and greenhouse in horticulture and the ability to apply modern design methods for this purpose. | 2 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Ability to select and use modern tools necessary for the analysis and solution of complex problems encountered in horticulture practices, ability to use information technologies effectively | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Ability to design and conduct experiments, collect data, analyze and interpret results for the study of complex problems or discipline-specific research issues in the field of Horticulture | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Breeding of Horticultural Plants, developing new varieties, making selection, protecting genetic resources, producing propagation materials (seeds, seedlings, saplings) of developed varieties, ability to work in individual and multi-disciplinary teams | |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Ability to write effective reports in the field of Horticulture, to understand written reports, to prepare design and production reports, to make effective presentations, to take and give clear and understandable instructions | 5 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Awareness of the necessity of lifelong learning, the ability to access information in the field of Horticulture, to follow the developments in science and technology and to constantly renew oneself | 5 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Behaving in accordance with ethical principles, professional and ethical responsibility in the field of Horticulture, and knowledge of standards used in engineering practices | |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Information about applications in business life, such as project management, risk management and change management in the field of Horticulture, awareness of entrepreneurship, innovation, information about sustainable development | 3 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Knowledge of the effects of horticultural practices on health, environment and safety in universal and social dimensions and the problems of the age reflected in the field of Horticulture, awareness of the legal consequences of horticultural solutions |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of marketing and its role in economic development | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Definition of demand, demand schedule, law of demand, demand curve | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Factors affecting demand and prices of other products price-demand elasticit5y) | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Factors affecting demand - Consumer incomes | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Factors affecting demand : expectations of consumers about future prices and income | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Properties of demand of agricultural commodities | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Definition of supply, supply schedule, law of supply, supply curve | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Lecture notes and related parts of the suggested resources | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Factors affecting supply: production techniqu and productivity; number of producers in the market | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Properties of agricultural commodities | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 11 | Major types of markets; perfect compettion; monopoly; oligopoly; monopolistic competition | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Major types of markets (continueing) Oligopoly; monopsony; | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Producer and consumer surplus and price differentiation | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Marketing mix; developing products; pricing; distribution and promotion | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Organizations directing agricultural product markets; Marketing boards; Auctions; collective trademark management | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Lecture notes and related parts of the suggested resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 17 | Term Exams | Lecture notes and related parts of the suggested resources | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||