TÜRKÇE
ENGLISH
Information
| Code | ILEM718 |
| Name | Consumer Culture and Trends |
| Term | 2022-2023 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
1 |
Course Goal / Objective
Course that includes teaching the consumption, consumer society and consumer culture from traditional age to postmodern age, aims to give information about political, cultural and economic factors that influence the development of consumer culture and consumer society and aims to examine the prominent psychological and sociological factors in consumption and give a critical perspective to students about how the individuals are formed and how the life styles are constituted with globalization and development of media environment.
Course Content
In this course, the concepts of consumption, consumer society and consumer culture from traditional age to postmodern age will be scrutinesed. Scientific, political, cultural and industrial revolution will be analyzed and the birth of consumer society will be taught. Fordism and postfordism will be analyzed and the classical, modern and postmodern philosophers will be discussed within the frame of consumption and consumer culture. Consumer culture and critiques will be discussed. The prominent psychological and sociological factors in consumption will be taught and the social classes in consumption will be scrutinesed. The individuals new status, identity, consumption oriented socialization and individual will be analyzed within the frame of consumer culture. With the globalization and development of communication tools, the creating new locationas and symbols within the frame of consumer culture will be discussed and the concepts of free time, fashion and brand in consumption and consumer culture will be scrutinesed. The consumer culture in digital age will be taught; the criticism of consumer culture and the researches carried out in this field will be scrutinesed.
Course Precondition
None
Resources
Bocock, R. (1997). Tüketim. İrem Kutluk (Çev.), Ankara: Dost. / Baudrillard, J. (1997). Tüketim Toplumu. Hazal Deliçaylı – Ferda Keskin (Çev.), İstanbul: Ayrıntı. / Featherstone, M. (1996). Postmodernizm ve Tüketim Kültürü. Mehmet Küçük (Çev.), İstanbul: Ayrıntı. / Corrigan, P. (1997). The Sociology of Consumption. London: Sega. / Ritzer, G. (2011). Toplumun McDonaldlaştırılması. Şen Süer Kaya (Çev.), İstanbul: Ayrıntı.
Notes
Odabaşı, Y. (1999). Tüketim Kültürü: Yetinen Toplumun Tüketim Toplumuna Dönüşümü. İstanbul: Sistem. / Douglas, M. & Isherwood, B. (1999). Tüketimin Antropolojisi. Erden Attila Aytekin (Çev.), Ankara: Dost. / Veblen, T. B. (2005). Aylak Sınıfın Teorisi. Zeynep Gültekin ve Cumhur Atay (Çev.), Ankara: Heretik. / Zorlu, A. (2006). Tüketim Sosyolojisi. İstanbul: Glocal. / Related articles and electronic resources.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Interpret the concepts of consumption, consumer society and consumer culture. |
| LO02 | Discuss the socio-cultural and economic dimensions of consumption. |
| LO03 | Know the scientific, political, cultural and industrial periods which shape the consumption society. |
| LO04 | Discuss and evaluate the changing society and individual with the massification of consumption. |
| LO05 | Discuss the concepts of fordism and postfordism. |
| LO06 | Interpret the classical, modern and postmodern philosophers in the field. |
| LO07 | Scrutinise the psychological and sociological factors that are effective in consumption. |
| LO08 | Comprehend the individual, location, symbol and environments that are shaped with the consumer culture. |
| LO09 | Comprehend the content of communication tools is shaped within the frame of consumer culture and at the same time it shapes consumer culture. |
| LO10 | Scrutinise the national and international discussions in the field. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have the conceptual and theoretical competence to explain the phenomena in Communication Studies disciplines. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Have sufficient knowledge about the basic conceptual approaches used in the field of social sciences. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | He/she has knowledge of basic methodological approaches, methods, research techniques and their application and evaluation in communication and media studies. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Identify local, national and international problems in the field of Communication Studies. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Selects data collection and analysis techniques within the appropriate methodologies and applies empirical studies in order to solve these problems, | 5 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She /he reports a social research she designed in the field of communication studies and turns it into original works in accordance with academic rules. | |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains the ability to analyze and synthesize the phenomena in the field of social sciences in an interdisciplinary context. | 3 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Leads and works effectively individually and/or in a team by taking responsibility. . | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | She/he carryes her/his education to the next level of education. | 3 |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | He/she transfers his/her knowledge of the field in an effective and systematic way, both verbally and in writing. | 4 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Recognizes and applies social, scientific and professional ethical values. | 4 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Develops critical thinking skills. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Concepts of consumtion, consumer society and consumer culture. Economic and socio-cultural dimensions of consumption in preindustrial social structures and the historical development of consumer culture. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Scientific, political, cultural and industrial revolution determining the transition to modernity. The birth of consumer society. Fordism and postfordism. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Consumption and classical philosophers (Marx, Weber, Veblen, Simmel, Riesman) | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Consumption, modern and postmodern philosophers (Bourdieu, Baudrillard, Featherston) | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Frankfurt School, Consumer Culture and Culture Industry. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Industrial capitalism, modern consumption concept and urbanization, new status of individual. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Consumption and social classes. Psychological and sociological factors affecting consumption. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Consumption oriented socialization and individual. Consumer culture and identity. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Globalization and consumption. Dissemination of communication tools and massification of consumer culture. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Individual means of communication and new consumption opportunities. New consumption locations. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Symbolic usage of communication. Consumer culture and free time. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Fashion and brand perception in consumption. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Digital Age and consumer culture. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | McDonaldization and anti-consumption actions. Green consumption. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||