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Information
| Code | MG7708 |
| Name | Strategic Management |
| Term | 2022-2023 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | |
| Course Instructor |
1 |
Course Goal / Objective
This course aims to introduce basic strategic management concept, principles and practices.
Course Content
This course focuses on strategic analyses, decsions and their implementations in order to establish competitive advantage over their rivals, make profits over the industry avarage and gain sustainability in the long run.
Course Precondition
There are no prerequisites for this course.
Resources
Strategic Management-Formulation, Implementation and Control/Author(s): II Pearce, John A., Jr. Robinson, Richard B., Publisher: McGraw-Hill, Year: 2008
Notes
HBR Strateji, Optimist Yayınevi, Çevirmen: Melis İnan; 2013 Temmuz. HBR Strateji 2, Optimist Yayınevi, Çevirmen: Taner Gezer; 2021 Temmuz.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Describes the concepts and theories of strategic management. |
| LO02 | Explains strategic approach in business management. |
| LO03 | Explains mission and vision of the company. |
| LO04 | Applies external environment analysis and internal environment analysis |
| LO05 | Explains how to develop sustainable competitive advantages. |
| LO06 | Explains strategic implementation in the perspective of structure, leadership and culture. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | 1.Defining the concepts of Finance Management, Accounting Management, Production Management, Marketing Management, Management and Organization and Quantitative Methods and explaining their relations with each other. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | 2.Comparison by defining the theories and models of business management, numerical and statistical methods. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | 3. Accessing and interpreting information using scientific research methods. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | 4. Application of theory and models, numerical and statistical methods in business management. | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | 5. Interpreting the results of theory and models, numerical and statistical methods applied in business management. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | 6. To be able to determine the appropriate methods for the solution of the business problems encountered. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | 7. To be able to follow and apply the basic steps of business process management. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | 8. To be able to reach the most appropriate result by using basic numerical and statistical analysis programs. | 5 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | 9. Working in accordance with the objectives as a project manager or participant. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | 10. Taking an active role by taking responsibility individually and/or within the team. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | 11. Continuous self-development by following current developments with the awareness that the research and learning process continues throughout life. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | 12. To produce new information from the data obtained from scientific sources within the framework of academic rules and to interpret them effectively. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | 13. To be able to associate the knowledge gained in the field of business with the knowledge in different fields. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | 14. To be able to communicate with the parties verbally and in writing in accordance with the requirements of academic and business life. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | 15. To present effectively by synthesizing the information obtained from the sources related to the field within the framework of academic rules. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | 16.Behaving in accordance with ethical and legal issues encountered in business science and business professions. | 5 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | 17. To make original researches about all the basic functions of the business in accordance with scientific, institutional and social ethics. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | 18. Identifying existing problems with a critical point of view and suggesting solutions. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction: Strategic management | Chapter 1: Strategic Management (p.2-18) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 2 | Business mission | Chapter 2: Business Mission (p.20-43) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 3 | External analysis | Chapter 4: External Environment (p.80-113) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 4 | Business analysis | Chapter 6: Internal Analysis (p.115-136) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 5 | Long Term Goals and Strategies | Chapter 7: Long Term Objectives and Strategies (p.178-213) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Business Strategy | Chapter 8: Business Strategy (p.214-239) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Strategy: Strategies of Companies That Operate in More Than On Industry | Chapter 9: Strategies of Companies That Operate in More Than On Industry (p.240-261) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Studying the exam | Ölçme Yöntemleri: Ödev |
| 9 | Strategy Implementation | Chapter 10: Implementation (p.265-293) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 10 | Organization Structure | Chapter 11: Organization Structure (p.294-324) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Leadership and Culture | Chapter 12: Leadership and Culture (p.225-352) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Strategic Control | Chapter 13: Strategic Control (p.353-368) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Innovation and Entrepreneurship | Chapter 14: Innovation and Entrepreneurship (p.369-394) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 14 | How to Analyse a Case Study? | Part 4: Case Analysis in Strategic Management(p.396-404). | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 15 | Case Study Analysis | Southwest Airlines (p.482-498). | Öğretim Yöntemleri: Örnek Olay |
| 16 | Term Exams | Exam Preperation | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exams | Exam Preperation | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 4 | 4 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 10 | 10 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 108 | ||
| Total Workload / 25 (h) | 4,32 | ||
| ECTS | 4 ECTS | ||