TÜRKÇE
ENGLISH
Information
| Code | BSB613 |
| Name | Social media and society |
| Term | 2022-2023 Academic Year |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. NÜKET ELPEZE ERGEÇ |
Course Goal / Objective
To discuss the concept of social media, the characteristics of social networks and their use in different fields. To be able to prepare a successful social media communication plan that can be used in different sectors.
Course Content
This course will focus on the relationship between social media applications as a form of communication, social media management elements and effective social media management
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Student will be able to understand the relationship of social media applications as a form of communication |
| LO02 | Student will be able to establish the relationship between sports science and social media |
| LO03 | Student will be able to establish the relationship between science of communication and science of sports |
| LO04 | Student will be able to evaluate the effect of social media on sports |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Gains competence in sports sciences. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Specializes in the theory, concepts, principles and methods on which the basic subjects of sports sciences are based. | 2 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Gain professional knowledge and skills to contribute to the development of sports in the areas of coaching, physical education, sports management, health, tourism and other sectors. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains the ability to work in interdisciplinary areas. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Follow the literature related to sports science at national and international level. | 3 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Gain the ability to reach new syntheses by doing independent and original scientific research. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Students can share their knowledge and convey what they have learned. | 3 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Students can use their knowledge and competence for the benefit of society within the framework of ethical principles. | 3 |
| PLO09 | Bilgi - Kuramsal, Olgusal | Define the problems of the field and produce analytical solutions. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Students can make original studies that can bring innovation to sports science. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | Students will be able to follow technological developments in sports sciences and apply these developments in their field. | 3 |
| PLO12 | Bilgi - Kuramsal, Olgusal | Students can take part in projects in different fields of sports science and can approach the problems in a holistic manner. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | General introduction | lectuer | Öğretim Yöntemleri: Anlatım |
| 2 | 90/5000 New media and new media environments, paradigms based on technological determinations | Boyd, Danah M. Nicole B. Ellison (2008), Social Network Sites: Definition, History, and Scholarship, Journal of Computer Mediated Communication, 13 (2008),210-230. | Öğretim Yöntemleri: Anlatım |
| 3 | Local and Global Trends in Social Media. The use of new media, the relationship between technological evolution and social evolution | Jan van Dijk (2016) Ağ toplumu. İstanbul: Kafka yay. | Öğretim Yöntemleri: Tartışma |
| 4 | What's new in Web 1.0 and Web 2.0 technology | rmand MATTELART (2004). Bilgi Toplumunun Tarihi. Halime Yücel Altınel (Çev.). İstanbul: İletişim Yayınları. | Öğretim Yöntemleri: Anlatım |
| 5 | The effects of internet sites, blogs, micro blogs, periscope applications on society | De Mul, J. (2008). Siberuzayda Macera Dolu Bir Yolculuk. (Çev. Ali Özdamar), İstanbul: Kitap Yayınevi. | Öğretim Yöntemleri: Tartışma |
| 6 | Objective facts about the features and use of social networks | Stratten, Scott. Sosyal Medyada Yapılan Müthiş İşler / Vasat İşler, İstanbul; Mediacat Yayıncılık, 2012 | Öğretim Yöntemleri: Anlatım |
| 7 | Evolutionary transformations of communication in social media and communication | Thomas, MEYER (2002) Medya Demokrasisi. İstanbul: Türkiye İş Bankası Kültür Yayınları. | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | lectuer | |
| 9 | Evolutionary transformations of communication in social media and communication | Thomas, MEYER (2002) Medya Demokrasisi. İstanbul: Türkiye İş Bankası Kültür Yayınları. | Öğretim Yöntemleri: Anlatım |
| 10 | Legal and ethical priorities in social media | Castells, M. (2007). Enformasyon Çağı: Binyılın Sonu, (Cilt 3). (Çev. Ebru Kılıç). İstanbul: İstanbul Bilgi Üniversitesi Yayınları. (89-218) (Z) | Öğretim Yöntemleri: Anlatım |
| 11 | Crisis management in social media | Lyon, D. (2006). Gözetlenen Toplum, (Çev. Gözde Soykan). İstanbul: Kalkedon Yayıncılık. (Z) | Öğretim Yöntemleri: Tartışma |
| 12 | Social media marketing mix | Başaran, F. ve H. Geray (Der.) (2005) İletişim Ağlarının Ekonomisi. Ankara: Siyasal Kitapevi. (E) | Öğretim Yöntemleri: Anlatım |
| 13 | Methods used in social media studies | Cheung, C. M. K., Lee, M. K. O. (2010). A theoretical model of intentional social action in online social networks. Decision Support Systems, 49(1), 24-30. doi:10.1016/j.dss.2009.12.006 | Öğretim Yöntemleri: Anlatım |
| 14 | seminar presentation | Feenberg, A. (2010) Eleştirel Teknoloji Teorisi: Genel Bir Bakış Teknoloji ve Toplum, (Der). Guido Ruivenkamp. İstanbul: Kalkedon. 23-46. | Öğretim Yöntemleri: Tartışma |
| 15 | seminar presentation | Feenberg, A. (2010) Eleştirel Teknoloji Teorisi: Genel Bir Bakış Teknoloji ve Toplum, (Der). Guido Ruivenkamp. İstanbul: Kalkedon. 23-46. | Öğretim Yöntemleri: Tartışma |
| 16 | Term Exams | ||
| 17 | Term Exams |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||