TÜRKÇE
ENGLISH
Information
| Code | BSB613 |
| Name | Social media and society |
| Term | 2023-2024 Academic Year |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. NÜKET ELPEZE ERGEÇ |
Course Goal / Objective
To discuss the concept of social media, the characteristics of social networks and their use in different fields. To be able to prepare a successful social media communication plan that can be used in different sectors.
Course Content
This course will focus on the relationship between social media applications as a form of communication, social media management elements and effective social media management
Course Precondition
none
Resources
Funda BAŞARAN, Haluk GERAY (2005) İletişim Ağlarının Ekonomisi, Siyasal Kitapevi, Ankara
Notes
Armand MATTELART (2004). Bilgi Toplumunun Tarihi. Halime Yücel Altınel (Çev.). İstanbul: İletişim Yayınları.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Student will be able to understand the relationship of social media applications as a form of communication |
| LO02 | Student will be able to establish the relationship between sports science and social media |
| LO03 | Student will be able to establish the relationship between science of communication and science of sports |
| LO04 | Student will be able to evaluate the effect of social media on sports |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Belirsiz | Gains the ability to work in interdisciplinary areas. | 4 |
| PLO02 | Belirsiz | Gains professional knowledge and skills that will contribute to the development of sports in the fields of coaching, health, sports management, teaching skills in sports, tourism and other sectors. | 2 |
| PLO03 | Belirsiz | He/she specializes in the basic subjects specific to the field of sports sciences and the theories, concepts, principles and methods on which they are based. | 1 |
| PLO04 | Belirsiz | Gains competence in sports sciences. | |
| PLO05 | Belirsiz | Follow the literature related to sports science at national and international level. | 3 |
| PLO06 | Belirsiz | Gains the ability to reach new syntheses by doing independent and original scientific research. | 3 |
| PLO07 | Belirsiz | She/he can share her knowledge and transfer what she has learned. | |
| PLO08 | Belirsiz | They can use their knowledge and competencies for the benefit of society within the framework of ethical principles. | 3 |
| PLO09 | Belirsiz | Can define the problems of the field and produce analytical solutions. | 2 |
| PLO10 | Belirsiz | Can make original studies that can bring innovation to sports sciences. | |
| PLO11 | Belirsiz | They can follow technological developments in sports sciences and apply these developments in their field. | 3 |
| PLO12 | Belirsiz | They can take part in projects in different fields of sports sciences and approach problems holistically. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | General introduction | lectuer | Öğretim Yöntemleri: Anlatım |
| 2 | New media and new media environments, paradigms based on technological determinations | Boyd, Danah M. Nicole B. Ellison (2008), Social Network Sites: Definition, History, and Scholarship, Journal of Computer Mediated Communication, 13 (2008),210-230. | Öğretim Yöntemleri: Anlatım |
| 3 | Local and Global Trends in Social Media. The use of new media, the relationship between technological evolution and social evolution | Jan van Dijk (2016) Ağ toplumu. İstanbul: Kafka yay. | Öğretim Yöntemleri: Tartışma |
| 4 | What's new in Web 1.0 and Web 2.0 technology | Armand MATTELART (2004). Bilgi Toplumunun Tarihi. Halime Yücel Altınel (Çev.). İstanbul: İletişim Yayınları. | Öğretim Yöntemleri: Anlatım |
| 5 | The effects of internet sites, blogs, micro blogs, periscope applications on society | De Mul, J. (2008). Siberuzayda Macera Dolu Bir Yolculuk. (Çev. Ali Özdamar), İstanbul: Kitap Yayınevi. | Öğretim Yöntemleri: Tartışma |
| 6 | Objective facts about the features and use of social networks | Stratten, Scott. Sosyal Medyada Yapılan Müthiş İşler / Vasat İşler, İstanbul; Mediacat Yayıncılık, 2012 | Öğretim Yöntemleri: Anlatım |
| 7 | Evolutionary transformations of communication in social media and communication | Thomas, MEYER (2002) Medya Demokrasisi. İstanbul: Türkiye İş Bankası Kültür Yayınları. | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | lectuer | Ölçme Yöntemleri: Ödev |
| 9 | Evolutionary transformations of communication in social media and communication2 | Thomas, MEYER (2002) Medya Demokrasisi. İstanbul: Türkiye İş Bankası Kültür Yayınları.. | Öğretim Yöntemleri: Anlatım |
| 10 | Legal and ethical priorities in social media | Castells, M. (2007). Enformasyon Çağı: Binyılın Sonu, (Cilt 3). (Çev. Ebru Kılıç). İstanbul: İstanbul Bilgi Üniversitesi Yayınları. (89-218) (Z) | Öğretim Yöntemleri: Anlatım |
| 11 | Crisis management in social media | Lyon, D. (2006). Gözetlenen Toplum, (Çev. Gözde Soykan). İstanbul: Kalkedon Yayıncılık. (Z) | Öğretim Yöntemleri: Tartışma |
| 12 | Social media marketing mix | Başaran, F. ve H. Geray (Der.) (2005) İletişim Ağlarının Ekonomisi. Ankara: Siyasal Kitapevi. (E) | Öğretim Yöntemleri: Anlatım |
| 13 | Methods used in social media studies | Cheung, C. M. K., Lee, M. K. O. (2010). A theoretical model of intentional social action in online social networks. Decision Support Systems, 49(1), 24-30. doi:10.1016/j.dss.2009.12.006 | Öğretim Yöntemleri: Anlatım |
| 14 | seminar presentation | Feenberg, A. (2010) Eleştirel Teknoloji Teorisi: Genel Bir Bakış Teknoloji ve Toplum, (Der). Guido Ruivenkamp. İstanbul: Kalkedon. 23-46. | Öğretim Yöntemleri: Tartışma |
| 15 | seminar presentation2 | Feenberg, A. (2010). Eleştirel Teknoloji Teorisi: Genel Bir Bakış Teknoloji ve Toplum, (Der). Guido Ruivenkamp. İstanbul: Kalkedon. 23-46. | Öğretim Yöntemleri: Tartışma |
| 16 | Term Exams | Ölçme Yöntemleri: Ödev |
|
| 17 | Term Exams | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 12 | 12 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 126 | ||
| Total Workload / 25 (h) | 5,04 | ||
| ECTS | 5 ECTS | ||