TÜRKÇE
ENGLISH
Information
| Code | BAC107 |
| Name | Effective Communication Techniques |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi YELDA TEKGÜL |
Course Goal
Introduction to Communication course aims to give an understanding of the importance of communication within a frame of basic information, key concepts and theoretical discussions. Graduate students of this course who plan to have professional jobs in communications will be able to take a step into an academic area where the knowledge comes within aspiration for intellectual creativity.
Course Content
Content of the course is as follows: process of communication, forms of communication, selective reception and perception, attitudes, mass media, historical transformation from writing to internet, the attraction of audio-visual communication, movies, radio and television; popular culture and Cultural Studies, research methods in Communication Studies; News, Adverts, media industry, national and global communication systems, media and ethics and ethics of profession.
Course Precondition
none
Resources
General and Technical Communication Assoc. Dr. Hasan Tutar, M. Kemal Yılmaz, Ömer Eroğlu SEÇKİN PUBLISHING, ABC of Communication, Ünsal OSKAY, İnkılap Bookstore; Communication Conflicts and Empathy Üstün Dökmen Remzi Publishing House
Notes
Mass Communication Theories by Burak Özçetin
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basis of instrumental (such as Radio, Television, Cinema, Advertising, Public Relations, Journalism) and purposive (Public Space, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.) areas of social communication. |
| LO02 | Explains the basic concepts and framework of the field. |
| LO03 | Synthesizes information from an interdisciplinary perspective. |
| LO04 | Has the knowledge and skills to explain how it works in every aspect of communication in different cultures. |
| LO05 | Distinguishes the scientific method from non-scientific knowledge. |
| LO06 | Knows how to interpret comparatively the importance and process of communication with the basic concepts of society. |
| LO07 | Define the role of perception in communication. |
| LO08 | Define the concept of resisting persuasion. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain all the basic functions of the business conceptually. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Define the basic information about the law discipline related to the field of business administration. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. | 5 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Determine appropriate methods to solve business problems. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Research in the field of business and reports the results of the research for use in managerial decision-making processes. | 4 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Effectively work as a team and takes the necessary responsibility within the team. | 5 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 5 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Use basic numerical and statistical analysis programs of business management. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. | 5 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use/report/interpret Business Information Systems and sub-modules required by business management. | 4 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business life. | |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to social communication | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Communication process, codes, mesages and meanings | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Communication forms (verbal, non-verbal, individual, interpersonal, group, mass) | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 4 | Mass communication theories | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 5 | Selective perception and reception | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 6 | Mass media and society | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Persuasive communication concept | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-term exam | Studying | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Attraction of audio-visual communication: Movies-Radio-TV | Reading related chapter Homework | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Popular culture and Cultural Studies | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 11 | Research medthods in Communication Studies | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 12 | News, Adverts and Big Media Industry | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | National and Global communication/media systems | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Media and ethics: communication ethics and profession | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Overview | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Final exam | Studying | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final exam | Studying | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 12 | 12 |
| Total Workload (Hour) | 94 | ||
| Total Workload / 25 (h) | 3,76 | ||
| ECTS | 4 ECTS | ||