GZS322 HEALTH COMMUNICATION

4 ECTS - 3-0 Duration (T+A)- 6. Semester- 3 National Credit

Information

Code GZS322
Name HEALTH COMMUNICATION
Term 2023-2024 Academic Year
Semester 6. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
Course Instructor Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN (A Group) (Ins. in Charge)


Course Goal / Objective

Course builds the corporate infrastructure of health communication, and aims to transfer the theories and models, the methods and strategies in the field of health communication, using health communication in media, importance of interpersonal communication in health communication to students with a critical way thinking.

Course Content

Features of health communication and field of activity, health communication theories and models, campaign process in health communication, health communication and social marketing, health communication and defending in media, health communication and crisis communication, health communication and media, health literate, health communication and ethics, interpersonal communication in health communication will be discussed and transferred.

Course Precondition

None

Resources

Illich, I. (2000). Sağlığın Gaspı. Süha Sertabiboğlu (Çev.), İstanbul: Ayrıntı. / Related articles and electronic resources.

Notes

Çınarlı, İ. (2008). Sağlık İletişimi ve Medya. Ankara: Nobel. / Çınarlı, İ. (2020). 21. Yüzyıl İçin Sağlık İletişimi. Güncellenmiş 2. Basım, Ankara: Nobel. / Okay, A. (2009). Sağlık İletişimi: Temel Kavramlar ve Prensipler. İstanbul: MediaCat.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defines health communication and its field of activity.
LO02 Interprets the theories and models that are used in health communication.
LO03 Realizes , designs and implements the campaign process that are used in health communication.
LO04 Uses and leads the media in activities of health communications in an effective way.
LO05 Analyzes the ethical problems in the field of health communication.
LO06 Develops and implements interpersonal communication skills in health communication.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Knows the theoretical approaches in the field of media and communication. 3
PLO02 Bilgi - Kuramsal, Olgusal Understands developing news production models and new approaches.
PLO03 Bilgi - Kuramsal, Olgusal Learns the concepts of communication and mass communication systems, especially journalism.
PLO04 Bilgi - Kuramsal, Olgusal By gaining the ability to communicate effectively, knows the basic dynamics of communication processes.
PLO05 Bilgi - Kuramsal, Olgusal Learns communication models together with sociological, psychological and economic conditions. 4
PLO06 Beceriler - Bilişsel, Uygulamalı Produces, edits and manages news for all kinds of media (newspaper, magazine, website, radio, television, etc.) organizations
PLO07 Beceriler - Bilişsel, Uygulamalı It deals with events with a professional approach, and tries to solve problems or situations scientifically, taking into account rational reason and knowledge in critical situations. 3
PLO08 Beceriler - Bilişsel, Uygulamalı Shoots photographs in many photography fields, especially in press photography.(e
PLO09 Beceriler - Bilişsel, Uygulamalı It evaluates the contents of media organizations, identifies existing problems and deficiencies, and takes an active role in eliminating such problems. 3
PLO10 Beceriler - Bilişsel, Uygulamalı Undertakes duties such as press consultant, communication coordinator, communication manager in various institutions and organizations.(eril) 3
PLO11 Beceriler - Bilişsel, Uygulamalı Works in all kinds of national and international media (newspaper, magazine, website, radio, television, etc.) organizations.
PLO12 Beceriler - Bilişsel, Uygulamalı Easily grasps new jobs and tasks; easily adapts to new formations and trends in the developing and changing world and professional life. 4
PLO13 Beceriler - Bilişsel, Uygulamalı Acquires the ability to produce content suitable for developing new communication technologies.
PLO14 Yetkinlikler - Öğrenme Yetkinliği Gains the ability of empathy to comprehend both individual and social processes. 4
PLO15 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Decision-making becomes self-confident in participating in decision-making processes and assumes responsibility for situations that may arise in such situations. 4
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Along with acquiring the ability to work independently / individually, she can also take part in collective work and is successful in adapting to new environments and groups.(dişil) 4
PLO17 Yetkinlikler - İletişim ve Sosyal Yetkinlik It supports social reconciliation and peace; By acting as an intermediary mechanism in all kinds of conflict situations, it prioritizes the right of communication and tries to resolve the problems in peaceful and humane ways.
PLO18 Yetkinlikler - İletişim ve Sosyal Yetkinlik Reaches the consciousness to synthesize the concepts of society, culture and communication with each other. 4
PLO19 Yetkinlikler - Alana Özgü Yetkinlik The awareness of society and collectivism will be high, as well as being successful in individual life, they will also fulfill their duties in the social system.
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Gains competence in various branches of science, especially in social and human sciences, and conducts interdisciplinary studies and analyzes such studies. 5


Week Plan

Week Topic Preparation Methods
1 Introduction to Health Communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
2 What is Health Communication, Its features and field of activity. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
3 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Health Belief Model, Social Learning Model, Mind Based Action Theory). Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
4 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Behaviour Change Steps Model, Communication for Persuasion Theory, Detailing Tendency Model, Realization Ability Theory, Unite-Approach Theory). Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
5 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Spreading of Innovation Theory, Impowering of Society Theory, Precede-Proceed Model). Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
6 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Communication for Behaviour Effect, Communication Model for Social Change, Enhanced Parallel Process Model). Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
7 Campaign Process in Health Communication: Planning Steps, Situation Analysis and Target Audience. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
8 Mid-Term Exam Ölçme Yöntemleri:
Yazılı Sınav
9 Campaign Process in Health Communication: Strategies, Planning, Implementation, and Evaluation. Reading of literature Öğretim Yöntemleri:
Soru-Cevap, Tartışma, Anlatım, Beyin Fırtınası
10 Health Communication and Social Marketing. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
11 Health Communication and Crisis Communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
12 Health Communication and Defending in Media. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
13 Health Communication and Media: Health Literate, Critical Health Communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
14 Health Communication and Ethics. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
15 Interpersonal Communication in Health Communication: Doctor-Patient Communication, Medical Personnel-Patient Communication, Professional Medical Communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
16 Term Exams Taught course subjects Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Taught course subjects Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 109
Total Workload / 25 (h) 4,36
ECTS 4 ECTS

Update Time: 05.05.2023 10:29