TÜRKÇE
ENGLISH
Information
| Code | GZS430 |
| Name | HEALTH COMMUNICATION STRATEGIES |
| Term | 2023-2024 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 1-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The course aims to teach the implementation fields and forms of health communication. It aims to transfer the planning, implementing, and evaluating interpersonal and mass communication activities on health information, and planning, preparing, and implementing the tools and methods to the students.
Course Content
Media and Health Communication, Public Relations and Health Communication, Advertisements and Health Communication, New Communication Technologies and Health Communication, Crisis Communication and Health Communication, Interpersonal Communication and Health Communication, Preparing the Materials for Practise will be discussed and a project will be prepared.
Course Precondition
None
Resources
Case studies related to the subject.
Notes
Electronic resources on the subject.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Examines and interpreting the health communication. |
| LO02 | Identifies and managing the tools and methods that are used in health communication. |
| LO03 | Realizes, designing and implementing the campaign process that is used in health communication. |
| LO04 | Uses and leading the media in activities of health communications in an effective way. |
| LO05 | Develops and implementing interpersonal communication skills in health communication. |
| LO06 | Prepares the communication projects for health communication and managing them in the field of activity. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Knows the theoretical approaches in the field of media and communication. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Understands developing news production models and new approaches. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Learns the concepts of communication and mass communication systems, especially journalism. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | By gaining the ability to communicate effectively, knows the basic dynamics of communication processes. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Learns communication models together with sociological, psychological and economic conditions. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Produces, edits and manages news for all kinds of media (newspaper, magazine, website, radio, television, etc.) organizations | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | It deals with events with a professional approach, and tries to solve problems or situations scientifically, taking into account rational reason and knowledge in critical situations. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Shoots photographs in many photography fields, especially in press photography.(e | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | It evaluates the contents of media organizations, identifies existing problems and deficiencies, and takes an active role in eliminating such problems. | |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Undertakes duties such as press consultant, communication coordinator, communication manager in various institutions and organizations.(eril) | 3 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Works in all kinds of national and international media (newspaper, magazine, website, radio, television, etc.) organizations. | |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Easily grasps new jobs and tasks; easily adapts to new formations and trends in the developing and changing world and professional life. | 3 |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Acquires the ability to produce content suitable for developing new communication technologies. | 3 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability of empathy to comprehend both individual and social processes. | 4 |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Decision-making becomes self-confident in participating in decision-making processes and assumes responsibility for situations that may arise in such situations. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Along with acquiring the ability to work independently / individually, she can also take part in collective work and is successful in adapting to new environments and groups.(dişil) | 4 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | It supports social reconciliation and peace; By acting as an intermediary mechanism in all kinds of conflict situations, it prioritizes the right of communication and tries to resolve the problems in peaceful and humane ways. | |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Reaches the consciousness to synthesize the concepts of society, culture and communication with each other. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | The awareness of society and collectivism will be high, as well as being successful in individual life, they will also fulfill their duties in the social system. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Gains competence in various branches of science, especially in social and human sciences, and conducts interdisciplinary studies and analyzes such studies. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 2 | Media and Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 3 | Public Relations and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 4 | Advertisement and Health Communication.Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay, Beyin Fırtınası |
| 5 | Social Marketing and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 6 | New Communication Technologies and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 7 | Crisis Communication and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 8 | Mid-Term Exam | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
| 9 | Interpersonal Communication and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Proje Temelli Öğrenme , Örnek Olay |
| 10 | Preparing the Materials for Practise in Health Communication | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Alıştırma ve Uygulama |
| 11 | Preparing of Campaign 1 | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme |
| 12 | Preparing of Campaign 2 | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Grup Çalışması, Proje Temelli Öğrenme |
| 13 | Preparing of Campaign 3 | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme |
| 14 | Project Presentation | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme |
| 15 | General Review about Health Communication Implementations. General Evaluation of the Term Projects. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 16 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 111 | ||
| Total Workload / 25 (h) | 4,44 | ||
| ECTS | 4 ECTS | ||