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Information
| Code | BUSZ102 |
| Name | Introduction to Business Administration II |
| Term | 2023-2024 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | İngilizce |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET TURAN |
| Course Instructor |
Prof. Dr. MEHMET TURAN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course aims to provide basic concepts of business functions to students.
Course Content
Marketing management, Product pricing, promotion, distribution, Accounting, Financial management, Banking, Risk management, Public relations, Information systems, Decision techniques
Course Precondition
There are no prerequisites.
Resources
Business Essentials TWELFTH EDITION Ronald J. Ebert • Ricky W. Griffin
Notes
Business Essentials TWELFTH EDITION Ronald J. Ebert • Ricky W. Griffin
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the concepts of marketing, strategic marketing and marketing research. |
| LO02 | Explain product, product types, product life cycle and pricing. |
| LO03 | Define the concepts of distribution and promotion. |
| LO04 | Explain the concepts of accounting and basic accounting equation. |
| LO05 | Explain the concepts of financial management and apply basic financial ratios. |
| LO06 | Explain the concept of money and banking systems. |
| LO07 | Define the concepts of capital markets, stocks and bonds. |
| LO08 | Define the concepts of risk management, insurance and public relations. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explaining business concepts and their interrelationships | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explaining the basic theoretical models, numerical and statistical methods of business management | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explaining the relationship between basic economics concepts and business management concepts | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explaining how to apply theoretical, numerical and statistical methods used in business management | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Applying business management methods by following the basic steps | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Determine appropriate methods to solve business problems | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Evaluate the results that are obtained from applications of business management methods. | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Use basic numerical and statistical softwares. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Use basic enterprise resource planning (ERP) softwares | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Working effectively individually and/or in a team | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. | 5 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presenting information effectively in an unfamiliar field by using different sources within the framework of academic rules. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Accurately express the obtained information and comments verbally and in writing | 4 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Acting in accordance with social, scientific and professional ethical values from an entrepreneurial perspective | 4 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Determining the most appropriate business management approaches, practices and methods by considering the sector, size, resources, culture, goals and objectives of the enterprises. | 5 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the activities of businesses, on businesses. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An Overview of the Basic Business Functions | Professors own notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Marketing | Business Today (p. 327-338) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Consumer behavior | Business Today (p. 338-356) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Product and Pricing Decisions | Business Today (p. 357-386) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Distribution and Promotion | Business Today (p. 387-448) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Computers and Information Technology and Quantitative Decision Techniques | Business Today (p. 449-480) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Accounting | Business Today (p. 481-510) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Money and Banking | Business Today (p. 511-520) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Money and Banking 2 | Business Today (p. 520-540) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Financial Management | Business Today (p. 541-556) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Financial Management 2 | Business Today (p. 556-570) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Securities Market | Business Today (p. 571-600) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Government Regulations and Business Law, Risk Management and Insurance | Business Today (p. 601-632)(p. 633-656) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Projects presentaions | Preparings of projects | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||