TÜRKÇE
ENGLISH
Information
| Code | BUSS404 |
| Name | Consumer Behaviour |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | İngilizce |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
Course Goal
This course focuses on classical, conceptual and popular issues dealing with consumer behavior. The main aim of the course is to develop in each of student the knowledge of consumer behavior in the light of modern and post-modern marketing thought. Furthermore, it is planned that, students will be informed about the consumer behavior and its vital place in marketing decisions.
Course Content
This course consists of the subjects of consumer decision process, internal and external factors of this process.
Course Precondition
There are no prerequisites for the course.
Resources
Consumer Behavior - Roger D. Blackwell, Paul W. Miniard, James F. Engel, 2005
Notes
Consumer Behaviour: a European perspective - Solomon, Michael R., 2010, Consumer Behavior - Leon Schiffman, Leslie Kanuk, 2009
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain and analyze the task of marketing and marketing management from a behavioral perspective. |
| LO02 | Identify the major functions of the marketing task and their relationship with consumer behavior |
| LO03 | Analyses the marketing and consumer behavior problems that are vital for organizations. |
| LO04 | Relates the effects of psychological, sociocultural and external factors on consumer buying process. |
| LO05 | Conduct a basic level consumer/market analyse |
| LO06 | Apply consumer focused marketing segmentation |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explaining business concepts and their interrelationships | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explaining the basic theoretical models, numerical and statistical methods of business management | 2 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explaining the relationship between basic economics concepts and business management concepts | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explaining how to apply theoretical, numerical and statistical methods used in business management | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management | 3 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Applying business management methods by following the basic steps | 5 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Determine appropriate methods to solve business problems | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Evaluate the results that are obtained from applications of business management methods. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Use basic numerical and statistical softwares. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Use basic enterprise resource planning (ERP) softwares | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Working effectively individually and/or in a team | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. | 4 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presenting information effectively in an unfamiliar field by using different sources within the framework of academic rules. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context | 3 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Accurately express the obtained information and comments verbally and in writing | 3 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods | 3 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Acting in accordance with social, scientific and professional ethical values from an entrepreneurial perspective | 3 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Determining the most appropriate business management approaches, practices and methods by considering the sector, size, resources, culture, goals and objectives of the enterprises. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the activities of businesses, on businesses. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Modern Marketing Management | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Marketing Thought | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Marketing Thought II | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Consumer Behavior Models | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | General Model of Consumer Behavior | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Psychological Influences-Perception and Learning | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Psychological Influences- Motivation and Involvement | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Psychological Influences- Attitudes | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Psychological Influences - Personality and Life Styles | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Sociocultural Influences- Personal Influence and Reference Groups | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Sociocultural Influences-Family and Social Class | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Sociocultural Influences - Culture and Subculture | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Consumer Purchase Decision Process | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Post-Modern Consumer, Presentations of Projects | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||